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So What? Search Quality Ratings Guidelines

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on search quality ratings guidelines. We walk through what Google considers quality content, compare Google’s […]

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So What? Have I been shadow banned?

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we focus on shadow banned. We walk through what it means to be shadow banned on […]

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So What? Demystifying Social Media Algorithms

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we focus on understanding social media algorithms. We walk through the academic papers, how to pull […]

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So What? How community powers public relations

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we focus on why public relations should work with communities. We walk through activating a community, […]

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So What? Calculating Customer Lifetime Value (CLTV)

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we focus on calculating Customer Lifetime Value (CLTV), what CLTV is, and how to use it […]

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So What? How to forecast your marketing budget

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we focus on how to forecast your marketing budget. We walk through best practices on how […]

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So What? How to do prompt engineering

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on prompt engineering. We walk through what is prompt engineering for generative AI, why prompts […]

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So What? Trust Insights Wrapped

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we’re doing Trust Insights Wrapped! We walk through which episodes of So What were the most […]

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So What? Top News and Web Stories

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we focus on top News and Web Stories. We walk through web content production, how to […]

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So What? Holiday Predictive Forecast

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on Holiday Predictive Forecast. We walk through how the holidays look for different industries, where […]

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