In this week’s In-Ear Insights, Katie and Chris talk about social media listening. What is it, and why does it sometimes fall very short of expectations? Learn what social media listening tools can and can’t do out of the box, and why expertise is mandatory to pair with even the best tools on the market. […]
In this week’s In-Ear Insights, Katie and Chris discuss social media ROI. What is it, how do you compute it, and why do marketers do such a bad job with it? Learn the most common mistakes with social media ROI, when it’s useful as a metric, and what your next steps should be to find […]
Introduction Welcome to the 12 Days of Data 2022 Edition, our look back at the data that made marketing in 2022. We’re looking at the year that was (and oh, what a year it was, something we’ve been saying for three years straight now…) from an analytics perspective to see what insights we can take […]
Read More… from 12 Days of Data 2022 Day 11: Social Media Barometer
Introduction Welcome to the 12 Days of Data 2022 Edition, our look back at the data that made marketing in 2022. We’re looking at the year that was (and oh, what a year it was, something we’ve been saying for three years straight now…) from an analytics perspective to see what insights we can take […]
Read More… from 12 Days of Data 2022 Day 8: Engagement on TikTok
In this week’s In-Ear Insights, Katie and Chris tackle the written and unwritten rules of community management, especially for private social media communities like Discord. What makes a community management team successful? What makes it prone to chaos? How do you set up your community and your moderation team to be successful? Tune in to […]
Read More… from {PODCAST} In-Ear Insights: Unwritten Rules of Community Management
Introduction Welcome to the 12 Days of Data 2022 Edition, our look back at the data that made marketing in 2022. We’re looking at the year that was (and oh, what a year it was, something we’ve been saying for three years straight now…) from an analytics perspective to see what insights we can take […]
Read More… from 12 Days of Data 2022 Day 3: Instagram for Influencers
Introduction Welcome to the 12 Days of Data 2022 Edition, our look back at the data that made marketing in 2022. We’re looking at the year that was (and oh, what a year it was, something we’ve been saying for three years straight now…) from an analytics perspective to see what insights we can take […]
Read More… from 12 Days of Data 2022 Day 1: Private Social Media Networks
In this week’s episode, Katie and Chris tackle news media’s usage of data. Is what you read believable? How would you go about proving it? We examine some recent claims in Bloomberg and Business Insider about racial slurs on Twitter and the process for verifying that claim, extending it to the role data-savvy organizations should […]
Read More… from {PODCAST} In-Ear Insights: Can I Believe What I Read?
This data was originally featured in the August 31, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/08/inbox-insights-august-31-2022-community-management-members-only-social-media/ In this week’s Data Diaries, let’s expand on what Katie talked about with community management and community activity. When it comes to any kind of community, one of the things you want to know is how you’re doing. For Analytics for […]
Are you kicking off annual planning? Are you re-evaluating your marketing plan? Have you recently changed careers or onboarded a new team? Whatever the case may be, it’s always a good time for a refresher. Here’s how to create a social media marketing strategy. Define your goals and objectives What do you want to achieve […]
Read More… from How to create a social media marketing strategy
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