Category: social media

Examining the decrease in social media activity for events

Posted on March 30, 2023 by Christopher Penn

This data was originally features in the March 22, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/03/inbox-insights-march-22-2023-fact-checking-ai-social-media-at-conferences/ In this week’s Data Diaries, we decrease in social media activity for events. We noticed something recently as we were doing our network maps for Social Media Marketing World. While we couldn’t put our finger on it exactly, it felt like […]

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In-Ear Insights: Social Media Listening

Posted on March 8, 2023 by Christopher Penn

In this week’s In-Ear Insights, Katie and Chris talk about social media listening. What is it, and why does it sometimes fall very short of expectations? Learn what social media listening tools can and can’t do out of the box, and why expertise is mandatory to pair with even the best tools on the market. […]

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In-Ear Insights: Social Media ROI

Posted on February 22, 2023 by Christopher Penn

In this week’s In-Ear Insights, Katie and Chris discuss social media ROI. What is it, how do you compute it, and why do marketers do such a bad job with it? Learn the most common mistakes with social media ROI, when it’s useful as a metric, and what your next steps should be to find […]

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12 Days of Data 2022 Day 11: Social Media Barometer

Posted on December 15, 2022 by Christopher Penn

Introduction Welcome to the 12 Days of Data 2022 Edition, our look back at the data that made marketing in 2022. We’re looking at the year that was (and oh, what a year it was, something we’ve been saying for three years straight now…) from an analytics perspective to see what insights we can take […]

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12 Days of Data 2022 Day 8: Engagement on TikTok

Posted on December 12, 2022 by Christopher Penn

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{PODCAST} In-Ear Insights: Unwritten Rules of Community Management

Posted on December 7, 2022 by Christopher Penn

In this week’s In-Ear Insights, Katie and Chris tackle the written and unwritten rules of community management, especially for private social media communities like Discord. What makes a community management team successful? What makes it prone to chaos? How do you set up your community and your moderation team to be successful? Tune in to […]

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12 Days of Data 2022 Day 3: Instagram for Influencers

Posted on December 5, 2022 by Christopher Penn

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12 Days of Data 2022 Day 1: Private Social Media Networks

Posted on December 1, 2022 by Christopher Penn

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{PODCAST} In-Ear Insights: Can I Believe What I Read?

Posted on November 2, 2022 by Christopher Penn

In this week’s episode, Katie and Chris tackle news media’s usage of data. Is what you read believable? How would you go about proving it? We examine some recent claims in Bloomberg and Business Insider about racial slurs on Twitter and the process for verifying that claim, extending it to the role data-savvy organizations should […]

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Community Management and Community Activity

Posted on October 25, 2022 by Christopher Penn

This data was originally featured in the August 31, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/08/inbox-insights-august-31-2022-community-management-members-only-social-media/ In this week’s Data Diaries, let’s expand on what Katie talked about with community management and community activity. When it comes to any kind of community, one of the things you want to know is how you’re doing. For Analytics for […]

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