The wheels of time grind onward as the days shorten and we look to the back half of the year. Nothing heralds marketing’s busiest time like the dawn of that first major fall trend, pumpkin spice season. Nothing says pumpkin spice like some pumpkin spice-flavored data analysis. Let’s dig into the flavor of fall and […]
In this episode of In-Ear Insights (the Trust Insights podcast), Katie and Chris discuss the data available to marketers for social media analytics around TikTok, plus an in-depth discussion of influencer analytics and how to identify influencers on TikTok. Tune in to find out how – and get your copy of the new paper at […]
Read More… from {PODCAST} In-Ear Insights: TikTok and Social Media Analytics
This data was originally featured in the September 15, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/09/inbox-insights-september-15-2021-research-tools-slack-and-discord-thumbstopping-content/ In this week’s Data Diaries, we take a look at two of the most popular private social network platforms, Slack and Discord. For those unfamiliar, Slack and Discord are similar private chat communities where people can join an individual community (Slack […]
Introduction Welcome to the 12 Days of Data 2021 Edition, our look back at the data that made marketing in 2021. We’re looking at the year that was (and oh, what a year it was… again…) from an analytics perspective to see what insights we can take into the next year. Sit up, get your […]
Read More… from 12 Days of Data 2021, Day 12: Slack and Discord Communities
In this episode, Katie and Chris discuss the state of social media, and what to think about as you plan your 2022 social media strategy. Listen in as we discuss our own 2022 social media strategies, approaches for things like Tiktok, attribution modeling, and changing the fundamentals of how we use social media itself. Tune […]
Read More… from {PODCAST} In-Ear Insights: 2022 Social Media Strategies
This cold open was originally featured in the January 6, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/01/in-the-headlights-january-6-2021-clubhouse-review-pinterest-content-friction/ Twenty Four Hours on Clubhouse The social media world is abuzz with the latest new entrant and contestant for our attention, the audio app Clubhouse. What is it? It’s a cross between chat rooms and talk radio, like a never-ending […]
In this week’s episode, Katie and Chris preview the rough draft of an upcoming talk about Instagram Data for the Agorapulse Instagram summit. Go behind the scenes on the talk, the research that went into it, and how we take data and try to make a coherent story about it. Please note the data shown […]
Read More… from {PODCAST} In-Ear Insights: Behind The Scenes Instagram Data
12 Days of Data 2020, Day 11: Slack and Discord Instances Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics perspective to see what insights we […]
Read More… from 12 Days of Data 2020, Day 11: Slack and Discord Servers
12 Days of Data 2020, Day 3: Instagram for Brands Key Metrics Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics perspective to see what insights […]
Read More… from 12 Days of Data 2020, Day 3: Instagram for Brands Key Metrics
In this episode of In-Ear Insights, Katie and Chris discuss the latest findings on Instagram engagement rates, especially for Instagram TV. You’ll learn: How brands fared in 2020 with a global pandemic and multiple, conflicting crises How influencers fared and whether influencers still as powerful What you should do with your social media monitoring strategy […]
Read More… from {PODCAST} In-Ear Insights: 2020 Instagram TV and Instagram Feed Engagement Stats
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