Category: social media

Are you using your demographic data 7

Marketing Insights Q&A: Digital Channel Strategy

Posted on June 1, 2018 by Katie Robbert

Welcome to another Marketing Insights Q&A. Today’s question we’re answering is: Does every brand have to have a presence on all the digital channels, or does it have the liberty to choose a few? Example, should we invest in social media, search engine marketing, search optimization, video marketing etc. at the same time? Two answers to […]

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Are you using your demographic data 5

How Machine Learning Fixed LinkedIn Share Counts

Posted on April 6, 2018 by Christopher Penn

On February 7, 2018, the social networking service LinkedIn made the following pronouncement: The Share on LinkedIn plugin, also known as the inShare plugin, will no longer display the counter that shows the number of shares.  The share count on its own doesn’t fully reflect the impact that a piece of content delivers, and we […]

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