INBOX INSIGHTS: AI Integration Strategy Part 1, AI Prompting Frameworks (2025-04-09) :: View in browser Pre-order our new course, Generative AI Use Cases for Marketers! Watch This Newsletter Approaching AI Integration Strategically – Part 1 The pressure to adopt AI is everywhere, but rushing in without a strategy is like me trying to walk […]
Category: strategy

So What? SEO for AI Part 2: How To Optimize Content For AI
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to optimize content for AI. You’ll discover how to […]
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Reviews
This post was originally featured in the February 26th, 2025 newsletter found here: INBOX INSIGHTS, February 26, 2025: Reviews, Marketing Job Demand Reviews: The Human Connection AI Can’t Replace Last week, I was grabbing coffee with our Account Manager, Kelsey, when she brought up something that has been bothering her. “I feel weird about putting […]

Considerations for Local AI
This content was originally featured in the January 15th, 2025 newsletter found here: INBOX INSIGHTS, January 15, 2025: Considerations for Local AI, Data Analysis with AI Four Considerations for Local AI Models I’ve been thinking a lot about the future of AI implementation in businesses. After spending the last few years helping companies navigate their […]

Marketing Jobs Report
This data was originally featured in the January 8th, 2025 newsletter found here: INBOX INSIGHTS, January 8, 2025: Rooted In The Basics, Marketing Jobs Report In this week’s Data Diaries, let’s kick off the new year (which somehow simultaneously feels like minutes ago and months ago) with a look at the marketing job market. How […]

In-Ear Insights: Tiktok Marketing, Social Media Strategy, and Diversification
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss Tiktok marketing and social media strategy diversification after the recent TikTok incident. You’ll learn how to create content that thrives regardless of platform changes. You’ll discover strategies to build a direct, trusting connection with your audience, reducing reliance on third-party platforms. […]
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Setting Boundaries
This content was originally featured in the November 20th, 2024 newsletter found here: INBOX INSIGHTS, November 20, 2024: Setting Boundaries, ChatGPT Turns 2 Keeping the Human Element: Boundaries in an AI World Recently at #MPB2B, amidst discussions of emerging technologies and innovations, a profound theme emerged that transcended the technical specifications and implementation strategies. […]
INBOX INSIGHTS, November 6, 2024: Take Care of Yourself, Emerging Trend Identification
INBOX INSIGHTS: Take Care of Yourself, Emerging Trend Identification (11/6) :: View in browser Download our new free Generative AI for Image Generation Prompt Guide! Take Care of Yourself This Week This week in the United States is a hard one. We’ve been building toward this presidential election for months. As I […]
In-Ear Insights: Marketing Strategic Planning for Macro Trends in Uncertain Times
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss navigating the unpredictable world of marketing strategic planning in uncertain times. You’ll discover valuable strategies for planning and adapting amidst unreliable data and ever-changing trends. Learn how to diversify your revenue streams and control what you can, even when external factors […]
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Measuring AI Brand Strength
This data was originally featured in the September 25th, 2024 newsletter found here: INBOX INSIGHTS, September 25, 2024: Surviving End of Year Planning, Measuring AI Brand Strength In this week’s Data Diaries, we’re wrapping up our three part series on economic indicators. In part 1, we talked about what economic indicators are. In part 2, […]