This data was originally featured in the 8/7/2024 newsletter found here: INBOX INSIGHTS, August 7, 2024: Generative AI All or Nothing, Unstructured Data Analysis with AI Is Generative AI All or Nothing? Chris asked me about how to convince someone that they should use generative AI. In last week’s newsletter, I wrote about how process […]
Category: strategy
So What? You Built An Ideal Customer Profile, Now What?
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? you’ll learn how to use your ideal customer profile to improve your marketing. You’ll see how to […]
Read More… from So What? You Built An Ideal Customer Profile, Now What?
AI Adoption
This content was originally featured in the July 31st, 2024 newsletter found here: INBOX INSIGHTS, July 31, 2024: AI Adoption, Hiring Industries 👉 Register for our upcoming free webinar, Generative AI for Hospitality! How Do You Convince the Unconvinced? AI isn’t for me. AI will take my job. I can do it better than AI. Trust […]
Corporate Culture
This data was originally featured in the July 17th, 2024 newsletter found here: INBOX INSIGHTS, JULY 17, 2024: CORPORATE CULTURE, PROGRAMMING GENERATIVE AI WHAT IS CORPORATE CULTURE? When I talk about integrating AI into your company, I talk about how it’s a culture shift. The response I get to that statement is usually, “What if we […]
So What? Generative AI Advanced Prompting Techniques
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn the difference between basic and advanced prompting techniques for generative […]
Read More… from So What? Generative AI Advanced Prompting Techniques
Developing a Sustainable AI Integration Strategy
This data was originally featured in the July 10th, 2024 newsletter found here: INBOX INSIGHTS, JULY 10, 2024: DEVELOPING A SUSTAINABLE AI INTEGRATION STRATEGY, GHOST JOBS Well, hey there! Let’s chat about a topic that’s been buzzing around boardrooms and strategy meetings: integrating AI into your business. AI has transformative potential, but the real challenge […]
Read More… from Developing a Sustainable AI Integration Strategy
Quick Tips for Agile Marketing
This content was originally featured in the July 3rd, 2024 newsletter found here: INBOX INSIGHTS, JULY 3, 2024: QUICK TIPS FOR AGILE MARKETING, RESCUING BURGERS WITH AI As we step into the week of the 4th of July, we know many of you are gearing up for some well-deserved downtime. While this week might be […]
INBOX INSIGHTS, July 10, 2024: Developing a Sustainable AI Integration Strategy, Ghost Jobs
INBOX INSIGHTS: Developing a Sustainable AI Integration Strategy, Ghost Jobs (7/10) :: View in browser 👉 Catch the Replay of our Generative AI for Real Estate Webinar!_ Developing a Sustainable AI Integration Strategy Well, hey there! Let’s chat about a topic that’s been buzzing around boardrooms and strategy meetings: integrating AI into your business. AI […]
In-Ear Insights: Trust and Influencer Marketing Strategy
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the crisis of trust in institutions, influencer marketing strategy, and what it means for your marketing. Learn why Gen Z gravitates toward individual influencers and away from brands. Discover how to adapt your marketing to include influencers, even if you’re not […]
Read More… from In-Ear Insights: Trust and Influencer Marketing Strategy
Gold Standard of Attribution
This data was originally featured in the June 26th, 2024 newsletter found here: INBOX INSIGHTS, JUNE 26, 2024: KEEPING PROJECTS ON THE RAILS, GOLD STANDARD OF ATTRIBUTION In this week’s Data Diaries, let’s talk attribution. Wil Reynolds of Seer Interactive posted a really interesting, thoughtful article about measuring SEO and search in the age of AI, pointing […]