So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on Core Web Vitals in Search Console. We walk through what they are […]
Read More… from So What? How do I prep my data for analysis – part 4
Dark Search Traffic Data, Instagram Behind the Scenes, Emoji Learn how to use social media data to improve your SEO in this new paper from Trust Insights and Talkwalker » Dealing With Dark Search Traffic Last week, we discussed how to find what channel your dark traffic most closely resembled. This week, let’s tackle what […]
In this week’s episode, Katie and Chris preview the rough draft of an upcoming talk about Instagram Data for the Agorapulse Instagram summit. Go behind the scenes on the talk, the research that went into it, and how we take data and try to make a coherent story about it. Please note the data shown […]
Read More… from {PODCAST} In-Ear Insights: Behind The Scenes Instagram Data
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. Automatic Data Analysis Offers Huge Benefits Data-Driven Companies via @annierqureshi Automatic data analysis has profound […]
Read More… from Marketing Analytics, Data Science and Leadership – February 15, 2021 Week In Review
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on bringing the data set into machine learning software. We walk through more […]
Read More… from So What? How do I clean and prep my data for analysis – part 3
Dark Search, Instagram Engagement, Ethics in AI Learn how to use social media data to improve your SEO in this new paper from Trust Insights and Talkwalker » Do You Have a Dark Search Problem? Take a look at any web analytics account – Google Analytics, Adobe Analytics, Matomo, etc. – and you’ll inevitably find […]
In this episode of In-Ear Insights, Katie and Chris tackled the thorny ethics of what you put in your AI models, based on leaked memos from Tiktok allegedly discriminating against protected classes. How do we know when an AI model is behaving badly by accident and by design? What are the steps we should take […]
Read More… from {PODCAST} In-Ear Insights: Ethics, Explainability, AI, and Tiktok
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. The Massive Impact of Big Data in the Stock Market @smartdataco Big data is having […]
Read More… from Marketing Analytics, Data Science and Leadership – February 8, 2021 Week In Review
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on prepping your data for analysis. We walk through pulling your planning from […]
Read More… from So What? How do I clean and prep my data for analysis – part 2
Doing The Homework, Community Management, PPP Loan Database Learn how to use social media data to improve your SEO in this new paper from Trust Insights and Talkwalker » Who’s Doing Their Homework? This past week, we had something of an amusing situation here at the office. One of our goals for 2021 is increased […]
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