In this episode, Katie and Chris discuss the essence of community management. What makes a community thrive? What harms it to the point of dissolution? How do we ensure the communities we’re building are set up for success? Listen in as they diagnose the Analytics for Marketers community and identify things that could be improved. […]
Read More… from {PODCAST} In-Ear Insights: Essence of Community Management
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. 12 of the Best AI Chatbots for 2021 via @BigRedDawg16 Whether it’s on Facebook Messenger, […]
Read More… from Marketing Analytics, Data Science and Leadership – February 1, 2021 Week In Review
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on the basics of a data analysis project. We walk through general terminology, […]
Read More… from So What? How do I clean and prep my data for analysis part 1
MarTech Backups, Federal Reserve Bank Data, SEO for Customer Retention Learn how to use social media data to improve your SEO in our new paper » What’s Your MarTech Backup Plan? I’ve noticed with an alarming increase in frequency in the last few months that some of the major cloud infrastructure providers – Amazon’s AWS […]
In this episode of In-Ear Insights, Katie and Chris ask the question: why don’t we focus on or measure SEO for customer retention? After all, useful, valuable content isn’t solely the provenance of new customer acquisition. Keeping existing customers happy and providing them value is equally or more important – but we don’t typically measure […]
Read More… from {PODCAST} In-Ear Insights: SEO and Customer Retention
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. The University of Pisa leans into the I/O challenge AI applications create via @venturebeat That […]
Read More… from Marketing Analytics, Data Science and Leadership – January 25, 2021 Week In Review
I have an updated predictive forecast for Trust Insights with a fresh set of keywords. This forecast tells me when topics that I want Trust Insights to rank for will be trending. This way, I can create content about topics people are looking for when they are looking for it. But I don’t want to […]
I have been thinking about frameworks a lot lately. At its simplest form, a framework is a structure that will help you get organized. If you Google, “what is a framework” you start to get results like: …in programming …in web development …in marketing …in writing Here’s the thing. Anyone can create a framework. As […]
SEO Strategy, Dark Search, Crisis Marketing Will SEO Work For You? Last week, one of our readers, Mark, wrote in saying that he was pessimistic about SEO, particularly for smaller businesses. I thought this was a discussion point worth exploring; like every channel, strategy, and tactic, there will be businesses it’s right for, and businesses […]
Read More… from In the Headlights, January 20, 2021: SEO Strategy, Dark Search, Crisis Marketing
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. Best Discord Bots of 2021 via Boost your Server & Communication via @iTechHacks_com You can […]
Read More… from Marketing Analytics, Data Science and Leadership – January 18, 2021 Week In Review
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