So What? The Marketing Analytics and Insights Show

So What? Do Instagram Hashtags Improve Engagement?

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we focus on Instagram hashtags. We walk through what they are and how to determine […]

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12 Days of Data 2020, Day 4: Instagram for Influencers Key Metrics

12 Days of Data 2020, Day 4: Instagram for Influencers Key Metrics

12 Days of Data 2020, Day 4: Instagram for Influencers Key Metrics Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics perspective to see what insights […]

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12 Days of Data 2020, Day 3: Instagram for Brands Key Metrics

12 Days of Data 2020, Day 3: Instagram for Brands Key Metrics

12 Days of Data 2020, Day 3: Instagram for Brands Key Metrics Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics perspective to see what insights […]

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In the Headlights, December 9, 2020: 2021 Challenges, UX Testing, Scaling Marketing

2021 Challenges, UX Testing, Scaling Marketing Take our one question survey and let us know what challenges you’re facing moving into 2021 Last week, we asked you to fill out the survey (link above) so we could learn what the major challenges of 2021 might look like for marketers. For those who have participated, thank […]

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{PODCAST} In-Ear Insights: 2021 Marketing Challenges

{PODCAST} In-Ear Insights: 2021 Marketing Challenges

In this episode of In-Ear Insights, Katie and Chris tackle the challenges you’ve listed in our quarterly survey, especially around scaling your marketing, lead generation, and dealing with incredible uncertainty. How do we scale? How do we generate more leads? Tune in to find out! [podcastsponsor] Watch the video here: Can’t see anything? Watch it […]

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12 Days of Data 2020, Day 2: Facebook for Influencers Key Metrics

12 Days of Data 2020, Day 2: Facebook for Influencers Key Metrics

12 Days of Data 2020, Day 2: Facebook for Influencers Key Metrics Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics perspective to see what insights […]

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12 Days of Data 2020, Day 1: Facebook for Brands Key Metrics

12 Days of Data 2020, Day 1: Facebook for Brands Key Metrics

12 Days of Data 2020, Day 1: Facebook for Brands Key Metrics Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics perspective to see what insights […]

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Week in Review

Marketing Analytics, Data Science and Leadership – December 7, 2020 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. Project InnerEye evaluation shows how AI can augment and accelerate clinicians ability to perform radiotherapy […]

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So What? The Marketing Analytics and Insights Show

So What? How to do a UX Audit

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we focus on User Experience (UX) of your website. We walk through how to set […]

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In the Headlights, December 2, 2020: Your 2021 Marketing Challenges, Viewthrough Conversions, Dashboards

Your 2021 Marketing Challenges, Viewthrough Conversions, Dashboards Take our one question survey and let us know what challenges you’re facing moving into 2021 It’s that time of year again, the time when we all start looking ahead and making prognostications about what’s to come. We’ve had our own perspectives on what’s likely to happen in […]

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