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Marketing Analytics, Data Science and Leadership – January 18, 2021 Week In Review

Posted on January 18, 2021 by Katie Robbert

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. Best Discord Bots of 2021 via Boost your Server & Communication via @iTechHacks_com You can […]

{PODCAST} In-Ear Insights: Marketing Operations During a Crisis

Posted on by cspenn

In this episode of In-Ear Insights, Katie and Chris talk through how to make marketing operations during a crisis. When big, macro events have the world talking, what’s appropriate and what’s not when it comes to marketing? How should marketing leaders weigh the different operational decisions? [podcastsponsor] Watch the video here: Can’t see anything? Watch […]

Marketing Analytics, Data Science and Leadership – January 11, 2021 Week In Review

Posted on January 11, 2021 by Katie Robbert

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. Leading computer scientists debate the next steps for AI in 2021 via @venturebeat The 2010s […]

{PODCAST} In-Ear Insights: Content Formats and Reducing Friction

Posted on by cspenn

In this episode of In-Ear Insights, Katie and Chris tackle the disconnect between what marketers think is hot versus what customers actually want. Do people really want more time on their screens? Do people need more meetings on their calendars? Watch or listen to find out the results of a survey and how content strategy […]

Incrementality and predictive analytics

Posted on January 4, 2021 by cspenn

Data was originally featured in the October 20, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/10/inbox-insights-october-20-2021-effecting-change-technical-content-marketing-incrementality/ In this week’s Data Diaries, let’s talk for a brief moment about incrementality and the use of predictive analytics. Incrementality is a marketing analytics concept which answers how we spend our marketing resources – time, people, budget, etc. Within incrementality, we have our baseline, […]

{PODCAST} In-Ear Insights: 2020 Year in Review

Posted on December 23, 2020 by cspenn

In this week’s In-Ear Insights, Katie and Chris look at the year that was: the highs, the lows, the lessons learned. What allowed companies to survive? What doomed others? How did some of our beloved practices like forecasting fare? And what should we think about changing for 2021? Pull up a chair, grab your beverage […]

12 Days of Data 2020, Day 12: US Senior Marketing Jobs Statistics

Posted on December 22, 2020 by cspenn

12 Days of Data 2020, Day 12: US Senior Marketing Jobs Statistics Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics perspective to see what insights […]