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{PODCAST} In-Ear Insights: Viewthrough Conversions and Attribution Analysis

Posted on December 2, 2020 by cspenn

In this episode of In-Ear Insights, Katie and Chris talk about the devil that is viewthrough conversions. What are they? Why do advertising networks rely on them so heavily? Do they have a place in your marketing analytics? Learn why viewthrough conversions can be greatly misleading and what alternatives exist for robust, real measurement of […]

Marketing Analytics, Data Science and Leadership – November 30, 2020 Week In Review

Posted on November 30, 2020 by Katie Robbert

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. Practical strategies to minimize bias in machine learning via @venturebeat There are several practical strategies […]

{PODCAST} In-Ear Insights: What to Do When Data Doesn’t Have Answers

Posted on by cspenn

In this week’s In-Ear Insights, Katie and Chris tackle an unusual situation. What happens when data doesn’t have answers? What happens when data simply doesn’t provide any useful insights beyond confirmation of what you already knew? We review what your options are, and what might have gone wrong that led to the situation. If you’ve […]

Marketing Analytics, Data Science and Leadership – November 23, 2020 Week In Review

Posted on November 23, 2020 by Katie Robbert

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. What’s a Competitive Analysis & How Do You Conduct One? via @christinew603 Chances are, if […]

So What? Producing Quality Podcasts

Posted on November 20, 2020 by Katie Robbert

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we go behind the scenes at Marketing over Coffee, one of the oldest and most successful […]

{PODCAST} In-Ear Insights: 2021 Marketing Trends

Posted on by cspenn

In this week’s In-Ear Insights, Katie and Chris discuss upcoming 2021 marketing trends. It’s that time of year when everyone’s pontificating on what’s next in marketing. Listen in as we discuss: – Analytics infrastructure – Agile marketing – Private social media communities – Customer data privacy and sales – Value exchange [podcastsponsor] Watch the video […]

Marketing Analytics, Data Science and Leadership – November 16, 2020 Week In Review

Posted on November 16, 2020 by Katie Robbert

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. What You Need to Know About the Data Party Game via @Robert_Rose When a consumer […]

So What? Best time to post using your own data

Posted on November 13, 2020 by Katie Robbert

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on how to determine the best time to post on your social accounts […]