Facebook engagement post-election, dashboards, data-driven marketing Get ready for Google Analytics 4 with an in-depth audit of your existing Google Analytics setup > How fluent do you need to be in advanced technologies like artificial intelligence, machine learning, neural networks, and data science? It seems not a day goes by when a new, state-of-the-art capability […]
{PODCAST} In-Ear Insights: Avoiding Data-Driven Marketing Traps
In this episode of In-Ear Insights, Katie and Chris dig into this key question: is there such a thing as being too data-driven? “I’m not sure if you and I have discussed this in the past but it’s been on my mind a lot lately, and I’m not sure if there’s formal thought around this: […]
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Marketing Analytics, Data Science and Leadership – November 9, 2020 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. IBM AI algorithms can read chest X-rays at resident radiologist levels via @ibmresearch The growth […]
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So What? Getting started with Google Data Studio
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we’ll tackle automating your reporting using Google Data Studio. We’ll walk through building […]
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In The Headlights, November 4, 2020: Statistics 101, Instagram TV Stats, Content Curation
Statistics 101, Instagram TV Stats, Content Curation Get ready for Google Analytics 4 with an in-depth audit of your existing Google Analytics setup > Every four years, the United States of America gets another big lesson in statistics. In 2000, it was a lesson on data quality. In 2016, it was a lesson in learning […]
{PODCAST} In-Ear Insights: 2020 Instagram TV and Instagram Feed Engagement Stats
In this episode of In-Ear Insights, Katie and Chris discuss the latest findings on Instagram engagement rates, especially for Instagram TV. You’ll learn: How brands fared in 2020 with a global pandemic and multiple, conflicting crises How influencers fared and whether influencers still as powerful What you should do with your social media monitoring strategy […]
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Marketing Analytics, Data Science and Leadership – November 2, 2020 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. How to Make Marketing Smarter with HubSpot AI via @paulroetzer Here at Marketing AI Institute, […]
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So What? Content Curation for your Personal Brand
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on Content Curation for your Personal Brand. We walk through why to do […]
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Instagram TV: The Latest Research into 2020 IGTV Stats
Instagram TV is now over two years old and no longer the newborn in the Instagram media family, having been displaced by Reels. That said, a lot has changed in the past year; IGTV is fully integrated into the Instagram core application, and substantial amounts of video content exist for the platform. The question marketers […]
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In The Headlights: October 28, 2020: Google Analytics 4 Architecture, Consumer Data Detectives, Email Newsletter Tracking
Google Analytics 4 Architecture, Consumer Data Detectives, Email Newsletter Tracking Get ready for Google Analytics 4 with an in-depth audit of your existing Google Analytics setup > Let’s talk Google Analytics 4 philosophy. One of the biggest mind shifts to make about it is that it’s no longer a reporting tool. Google Analytics 3 (aka […]
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