In this episode of In-Ear Insights, Katie and Chris ask and answer the question, “What is the value of analytics?” For many marketers, analytics is seen as a cost center and an administrative burden. What will it take for it to be seen as a benefit, as something we want to do instead of a […]
Read More… from {PODCAST} In-Ear Insights: The Value of Analytics
Can your marketing be effective without data? Yes, absolutely. Marketing has been around for hundreds of years. Modern marketing certainly has been around for decades. Technically, marketing started when the first store was invented, when a merchant was shouting out his wares to the passers-by. Marketing has functioned without data analysis capabilities for a very […]
Read More… from Marketing Insights Q&A: Marketing without Data
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. A realistic picture of how AI fits into today’s economy via @thenextweb Business leaders must […]
Read More… from Marketing Analytics, Data Science and Leadership – September, 21 2020 Week In Review
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on your SEO traffic. We walk through how to determine which pages on […]
Read More… from So What? Analyzing organic search traffic that has been lost
[oldnews] Are you testing enough, bad surveys, overused words… Can you help answer one question about livestreamed video? Thanks – it’ll take 60 seconds or less > Are you testing enough? No, not a direct reference to the big picture events happening in the world, but specific to your marketing. Are you testing all your […]
In this episode of In-Ear Insights, Katie and Chris talk surveying: the good, the bad, the Buzzfeed. Instead of selecting random photos to tell you which Game of Thrones character you are, how do you build credible market research? What are the major biases that will sneak into your research if you’re not careful and […]
Read More… from {PODCAST} In-Ear Insights: Good and Bad Surveys
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. How to Master the Popular DBSCAN Clustering Algorithm for Machine Learning via @AnalyticsVidhya Now, let’s […]
Read More… from Marketing Analytics, Data Science and Leadership – September, 14 2020 Week In Review
If you missed part one from last week check it out here. We ended up kicking around so many topics after it was published that we wanted to discuss further this week. Scarcity is why live events work. There’s a fear of missing out (FOMO) because if you are not there and something incredible happens, […]
[oldnews] Instagram brand data, real-time analytics for content marketing, planning for 2021 Learn how machine learning can boost your content marketing > How do you create impactful content when predictive analytics simply isn’t working? Switch to near real-time analytics. In the days before the pandemic, we could rely on predictive analytics to understand search trends, […]
In this episode of In-Ear Insights, Katie and Chris tackle the task of planning your marketing strategy for 2021. For good or ill, companies are beginning to set marketing strategy and marketing objectives for the year ahead. In an age of complete uncertainty, how do we build a reasonable marketing plan for the year ahead? […]
Read More… from {PODCAST} In-Ear Insights: Marketing Planning for 2021
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