What data should you look at to decide marketing strategy? How do you use that data with a shoestring budget during leaner times? In this episode, Katie and Chris walk through common Google Analytics metrics that lend themselves well to marketing strategy decisions, and a KPI decision framework. [podcastsponsor] Watch the video here: Listen to […]
Read More… from {PODCAST} In-Ear Insights: Marketing Strategy on a Shoestring Budget
[oldnews] Did you miss our AI in Content Marketing webinar on natural language processing? Catch the replay video, audio, slides, and transcript here and learn what you need to know about how content marketing will be changing forever! What’s your backup analytics plan? At this week’s Apple Worldwide Developer Conference, one of the revelations shown […]
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Vectice Raises $3M Revolutionizing Enterprise Management of AI and Data Science Initiatives via @ReadWrit Businesses […]
Read More… from Marketing Analytics, Data Science and Leadership – June 22, 2020 Week In Review
On June 18, 2020, I sat down with Jeff Coyle and the MarketMuse community to answer questions after our webinar together on Natural Language Processing and its application to content marketing. Let’s see what’s on the minds of the content marketing community. Tatiana asks, “I’ll kick things off with my question – do you have […]
In this episode of In-Ear Insights (the @TrustInsights podcast), Katie and Chris discuss generation gaps, audience demographics, and what to do when your analytics indicates you’ve got the wrong audience. How do you conduct market research and then pivot based on the results? Tune in now to find out. [podcastsponsor] Watch the video here: Listen […]
Read More… from {PODCAST} In-Ear Insights: Audience Demographics and Market Research
[oldnews] Did you miss our Data Science 101 for Marketers event at IBM? Catch the replay video, audio, slides, and transcript here and learn what you need to know about marketing data science basics! When was the last time you documented the gotchas of your data sources? This past week, a friend reached out and […]
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Machine learning: What’s the difference between supervised and unsupervised? via @thenextweb This is a clustering […]
Read More… from Marketing Analytics, Data Science and Leadership – June 15, 2020 Week In Review
We’ve all heard it before: “It’s great exposure”, and its many variants. These requests come from fellow marketers asking for us to participate in something – speaking at a conference, writing a guest blog post, appearing on a podcast, and inevitably, the “exposure” is in lieu of a more tangible form of compensation. For some, […]
Read More… from Should You Do Marketing Activities for Exposure?
In this week’s In-Ear Insights, Katie and Chris examine the measurement of diversity, revisit Malcolm Gladwell’s Blink examples of blinded interviews, and ways companies can support minority and women-owned businesses, from recruiting to vendor selection. What does your data say? Find out in this episode. [podcastsponsor] Watch the video here: Listen to the audio here: […]
Read More… from {PODCAST} In-Ear Insights: Opportunity Creation and Fairness
[oldnews] Did you miss our Data Science 101 for Marketers event at IBM? Catch the replay video, audio, slides, and transcript here and learn what you need to know about marketing data science basics! In a period of time when pretty much everything is polarized, one of the most important things you can do for […]
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