Did you miss our 5 Applications of AI at CMC 2020? Catch the replay video, audio, slides, and transcript here and learn what you need to know about how marketing is using AI today! Here’s a straightforward marketing insight: if you’re a B2B marketer who operates in or targets the United States, chances are, your […]
Marketing Analytics, Data Science and Leadership – May 4, 2020 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Facebook will soon allow creators and small businesses charge for live events via @AiishaMalik1 Facebook […]
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The Return of Inbound Marketing Strategy
Inbound marketing was created out of necessity. Back in 2006, Brian Halligan and Dharmesh Shah started Hubspot and championed the concept of inbound marketing, the idea that customers would use digital technologies to seek companies out, rather than companies chasing potential customers. The promises of inbound marketing were lower costs and better quality customers, because […]
{PODCAST} In-Ear Insights: Client Retention with Jay Baer
In this week’s In-Ear Insights, we continue our focus on client retention with our guest Jay Baer. Join Katie and Chris, along with Jay, as they talk about client retention, what expectations to set, a farming strategy for clients and goodwill, how this crisis is different from the Great Recession, and much more. Learn more […]
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In the Headlights: April 29, 2020 Issue
Did you miss our Data Science 101 for Marketers event at IBM? Catch the replay video, audio, slides, and transcript here and learn what you need to know about marketing data science basics! What do you know? When it comes to marketing analytics, there are four stages of knowing your data. You know what you […]
Marketing Analytics, Data Science and Leadership – April 27, 2020 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Facebook launches Messenger Kids in 74 new markets, makes it easier for children to add […]
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Avoiding Virtual Event Pitfalls
Last week on Instagram R&B artist Babyface posted that he’d be doing a live stream on the weekend with Teddy Riley. You may not recognize them but if I said, “The guy who wrote all the good Boyz II Men songs is live streaming with the guy who did Michael Jackson’s Dangerous” a few more […]
{PODCAST} In-Ear Insights: Client Retention with Mitch Joel
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris talk to fellow agency owner and marketing superstar Mitch Joel. Mitch dishes on what agencies should be doing to retain clients, keep business, and move forward during a global crisis. You’ll learn some of his favorite tips, how to think about your […]
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In the Headlights: April 22, 2020 Issue
Welcome, Agorapulse Summit friends! If you missed our Agorapulse Summit session, or want to watch it again, you can download it here. Optimization. More juice for the squeeze. Biggest bang for the buck. We hear these business cliches all the time, but we’re not really doing them, at least when it comes to content marketing. […]
Using the Right Tools For the Job
I love cleaning. I do. Transforming something that is messy and unorganized into something that makes sense makes me incredibly happen. Finding order in the chaos. I find that aside from working out, it is the activity that really helps me clear my mind and problem solve. When I was younger I would clean with […]
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