I have been thinking about frameworks a lot lately. At its simplest form, a framework is a structure that will help you get organized. If you Google, “what is a framework” you start to get results like: …in programming …in web development …in marketing …in writing Here’s the thing. Anyone can create a framework. As […]
SEO Strategy, Dark Search, Crisis Marketing Will SEO Work For You? Last week, one of our readers, Mark, wrote in saying that he was pessimistic about SEO, particularly for smaller businesses. I thought this was a discussion point worth exploring; like every channel, strategy, and tactic, there will be businesses it’s right for, and businesses […]
Read More… from In the Headlights, January 20, 2021: SEO Strategy, Dark Search, Crisis Marketing
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. Best Discord Bots of 2021 via Boost your Server & Communication via @iTechHacks_com You can […]
Read More… from Marketing Analytics, Data Science and Leadership – January 18, 2021 Week In Review
Welcome, Agorapulse Summit friends! Well, That Happened With all the major news happening (new daily records in the pandemic, armed insurrection, etc.), how are you handling it from a marketing operations perspective? Earlier this week, Katie and I sat down and discussed it (which you’ll hear on our podcast episode below) but one of the […]
Read More… from In the Headlights, January 13, 2021: Marketing in Crisis, Podcasting
In this episode of In-Ear Insights, Katie and Chris talk through how to make marketing operations during a crisis. When big, macro events have the world talking, what’s appropriate and what’s not when it comes to marketing? How should marketing leaders weigh the different operational decisions? [podcastsponsor] Watch the video here: Can’t see anything? Watch […]
Read More… from {PODCAST} In-Ear Insights: Marketing Operations During a Crisis
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. Leading computer scientists debate the next steps for AI in 2021 via @venturebeat The 2010s […]
Read More… from Marketing Analytics, Data Science and Leadership – January 11, 2021 Week In Review
Clubhouse Review, Pinterest, Content Friction One Click Poll Quick question for you – one click/tap to answer, no form to fill out. What do you think of the length of this newsletter? Tap/click your answer: It’s too short – wish it had more stuff » It’s just right – no changes » It’s too long […]
Read More… from In the Headlights, January 6, 2021: Clubhouse Review, Pinterest, Content Friction
In this episode of In-Ear Insights, Katie and Chris tackle the disconnect between what marketers think is hot versus what customers actually want. Do people really want more time on their screens? Do people need more meetings on their calendars? Watch or listen to find out the results of a survey and how content strategy […]
Read More… from {PODCAST} In-Ear Insights: Content Formats and Reducing Friction
Data was originally featured in the October 20, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/10/inbox-insights-october-20-2021-effecting-change-technical-content-marketing-incrementality/ In this week’s Data Diaries, let’s talk for a brief moment about incrementality and the use of predictive analytics. Incrementality is a marketing analytics concept which answers how we spend our marketing resources – time, people, budget, etc. Within incrementality, we have our baseline, […]
Hey there – thanks for reading our blog on a regular basis! We’ve pulled out the top 10 most-read posts from our blog this year. Check out the list below to see if your favorite made the list, if there is something new, or you just want to go back and read it again. […]
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