The Great Shutdown These are scary times, we are in uncharted seas. But for the first time we are in front of it, we are doing some navigation. Yes, we are fighting a whole lot about which way to go and who puts their hand on the wheel, and I’m watching it, afraid and confused, […]
“When all succour seems to be lost, Heaven unexpectedly presents the silver lining oſ a sable cloud to the virtuous.” – Thomas Warton Looking for that silver lining? In the current crisis, many people are proving what we instinctively want to believe about ourselves, which is that we are fundamentally good. From artists and musicians […]
In this episode, Katie and Chris discuss preparing your career for an economic downturn with advice appropriate for the present day and yet-to-be-seen scenarios. From skills and certifications to building a personal brand to how to pitch people, get practical advice for making it through a financial crisis, global recession, or other unforeseen circumstances. [podcastsponsor] […]
Read More… from {PODCAST} In-Ear Insights: Preparing Your Career For An Economic Downturn
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. 5 Steps to Create an Outstanding Marketing Plan [Free Templates] via @Rebecca_White94 Your marketing plan’s […]
Read More… from Marketing Analytics, Data Science and Leadership – March 23, 2020 Week In Review
Miss our session on social media ROI at Social Media Marketing World? Watch the replay here > It’s often comforting to keep consistency in times of uncertainty. We hope that our business as usual approach (with our usual humor thrown in for good measure) will provide that to you… and prepare us to come out […]
In this episode of In-Ear Insights, Katie and Chris respond to a listener question: how valid are predictive analytics forecasts when you’re in the middle of massively unpredictable events? How do you deal with the anomalies of a black swan event, and how do you tell the difference between an anomaly and a breakout (continuing […]
Read More… from {PODCAST} In-Ear Insights: Predictive Analytics for Unpredictable Events
How many people watch Instagram stories daily? Facebook’s implementation of Snapchat’s Stories format is nearly ubiquitous, but no place has gained more traction among marketers for the Stories format as Instagram. Since their introduction in 2016, Instagram Stories have dominated search trends about the Stories format: Why Instagram Stories? From Facebook’s perspective, the Stories format […]
Read More… from How Many People Watch Instagram Stories Daily? The Latest Research
Miss our session on social media ROI at Social Media Marketing World last week? Watch the replay here > Let’s talk about ordered effects for a moment. One of the skills that sets apart thought leaders from regular leaders is the ability to use ordered effects, to foresee the consequences of decisions beyond the immediate […]
In this week’s In-Ear Insights, Katie and Chris answer a mailbag question from Denise: “My question is about UX copywriting. Other than using a service like “crystalknows.com,” how do I know which words and phrases influence a specific buyer persona? Which words or CTAs influence a 35-year-old CTO male who makes craft beers on the […]
Read More… from {PODCAST} In-Ear Insights: Data-Driven B2B Marketing Personas
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. What is Marketing Automation & How Does It Help Marketers? via MarTech Advisor Additionally, […]
Read More… from Marketing Analytics, Data Science and Leadership – March 9, 2020 Week In Review
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