What are your three plans? In many conversations about planning, we often talk about the different types of plans we’ll need to account for various outcomes. My favorite style of planning is the three plans: Best case scenario Worst case scenario Most probable scenario This seemingly straightforward planning framework fits a normal distribution – a […]
Miss our session on social media ROI at Social Media Marketing World this week? Watch the replay here > Last week, Chris talked about how one of my favorite planning techniques is scenario-based. He’s right – I love scenarios because they force you to think outside of the boundaries. The next step is to figure […]
In this episode of In-Ear Insights, you’ll enjoy the Data Science 101 session at Social Media Marketing World given by Chris. An off-the-books speaker meetup talk, this is the first time this content has been shown publicly, and due to A/V issues, the slides were hand draw and can be found below. Enjoy the workshop! […]
Read More… from {PODCAST} In-Ear Insights: Data Science 101 at #SMMW20
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Top 15 Digital Marketing Strategies for 2020 via MarTech Advisor via @IndrajeetAD A well-defined digital […]
Read More… from Marketing Analytics, Data Science and Leadership – March 2, 2020 Week In Review
I remember years ago when I was talking with Mike Volpe and he said with a bit of frustration “Marketers are lazy.” This is a problem since training a machine learning model for any kind of marketing is a lot of labor. Of course, you have to keep in mind that Mike, at that time […]
Read More… from Training Your Machine Learning Model with Your “Day In The Life”
madconNYC is running May 12-13 in Brooklyn and we’re going to be doing a pre-conference bootcamp limited to 20 attendees. Christopher and John will run a hands-on session covering: Introduction to Predictive Analytics: learn what predictive analytics is, why it’s vitally important to your digital marketing strategy, and how it’s used in real-life case studies […]
Get your analytics in shape at the Trust Insights Analytics Bootcamp, May 11 in NYC. Learn how to build a data-driven customer journey, use predictive analytics, and data science 101 for marketers. Learn more here > What are your three plans? In many conversations about planning, Katie and I often talk about the different types […]
In this episode of In-Ear Insights, Katie and Chris discuss whether or not you need data science skills to be an effective marketer. Find out the answer, plus why machines won’t be taking your job any time soon, as well as some helpful tips for growing your marketing analytics skills. Mentioned in the show: Hugging […]
Read More… from {PODCAST} In-Ear Insights: Should You Be a Data Scientist?
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. The Death of Data Scientists: Will AutoML replace them? via @kdnuggets As a data scientist, […]
Read More… from Marketing Analytics, Data Science and Leadership – February 24, 2020 Week In Review
Ethics and bias in data collection, marketing, and general business are hot topics right now. Why? Artificial Intelligence is changing the way we make decisions and doing the work for us. You can catch the discussions here: https://www.trustinsights.ai/blog/2020/02/podcast-in-ear-insights-marketing-analytics-ethics-and-data-privacy/ https://spinsucks.com/communication/ethical-decision-making-responsibility/ What does ethics mean to me? Ethics are the moral principles that […]
Read More… from Ethics and Bias in Artificial Intelligence starts with you
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