Introduction Welcome to the 12 Days of Data, our look back at the data that made marketing in 2019. We’re looking at the year that was from an analytics perspective to see what insights we can take into the next year and decade. Sit up, get your coffee ready, and let’s celebrate some data. Facebook […]
Read More… from 12 Days of Data, Day 2: Facebook Influencer Engagement Statistics for Unpaid Content
Introduction Welcome to the 12 Days of Data, our look back at the data that made marketing in 2019. We’re looking at the year that was from an analytics perspective to see what insights we can take into the next year and decade. Sit up, get your coffee ready, and let’s celebrate some data. Facebook […]
Read More… from 12 Days of Data, Day 1: Facebook Brand Engagement Statistics for Unpaid Content
As part of the year end season, we’re taking a fresh look at our data from all of 2019 over the next 12 days as part of our 12 Days of Data. Can’t see anything? Watch it on YouTube here. If you’ve been wondering how much content has been republished this year, or what the […]
“If you don’t know where you’re going, any road will get you there.” – Lewis Carroll Around this time of year, everyone’s talking about their plans for the next year, and in this case, the next decade. Apart from the usual resolutions, one of the major topics that always comes up is professional development and […]
In this week’s In-Ear Insights, join Katie Robbert and Christopher Penn as they discuss best practices around surveying and market research. Listen to some of the things marketers do most wrong, from leading questions to response types, and hear what marketers should do instead to design and run credible, effective surveys. Hear the answers to […]
Read More… from {PODCAST} In-Ear Insights: Market Research and Surveying Best Practices
Here in America, it’s our Thanksgiving festival. One of the traditions of the holiday is cooking up astonishing amounts of food. We thought for this holiday, we’d share a few of Trust Insights’ favorite recipes, not for the meal itself, but for the leftovers. After all, one of our major areas of focus is helping […]
In this week’s In-Ear Insights, Katie and Chris talk social media competitive research. How do you conduct competitive research with social media data? What data should you look for, and where do you get it? What data isn’t available? Most important, how do you turn all the data into a cohesive picture – and how […]
Read More… from {PODCAST} In-Ear Insights: Social Media Competitive Research
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Identifying Content Marketing Trends to Enhance Your 2020 Strategy via @semrush A great marketing strategy […]
Read More… from Marketing Analytics, Data Science and Leadership – November 25, 2019 Week In Review
Content is a commodity. Ever heard that? Content is a commodity, produced in bulk, valued as cheaply as possible. Do you think that’s true? What is a commodity? From the Latin commodus, meaning measured, a commodity is something convenient and useful – but not necessarily special. Financial markets talk about commodities like copper, oil, or rice: […]
Own your relationships in 2020. This is the foundation of our strategy for 2020 and something we’ve been shouting from the rooftops to any marketer who will listen. We already know that social media has evolved to pay-to-play. That’s beyond debate at this point; Facebook and Instagram lead the charge of “pay us to talk […]
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