Got a question for you, a 1-question survey. Can you take 20 seconds to answer just this one question about email newsletters? Thank you! On a recent webinar, I was walking through the basics of how to get started in marketing data science, and the top question, the most frequent question I received was, “What […]
{PODCAST} In-Ear Insights: Marketing Analytics, Ethics and Data Privacy
In this week’s In-Ear Insights, Katie and Chris address pressing questions about the ethics of marketing analytics, data collection, and consumers’ right to privacy. What should marketers be collecting? What shouldn’t they? What are the implications of unused, personally identifiable information laying around in marketing analytics, marketing automation, and CRM systems? Tune in now to […]
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Marketing Analytics, Data Science and Leadership – February 17, 2020 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. AI, automation, and the cybersecurity skills gap via @venturebeat We checked in with key people […]
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Staying relevant in your job
I remember when I knew every song on the radio. I was a veritable jukebox and I ruled at trivia. I remember when I would watch music award shows and know every artist that was attending and performing. I was convinced that I would never be that person to say “who is that?”. I remember […]
In The Headlights: February 12, 2020 Issue
When’s the best time to post on social media? Send email? Take our Google Data Studio Masterclass, Best Time to Market and learn how to build a dashboard that tells you exactly when each digital channel performs best at your company. What is social media? This seems like a ridiculous question on its face, doesn’t […]
{PODCAST} In-Ear Insights: Data Analytics Requirements Gathering
In this week’s episode, Katie and Chris discuss data analytics requirements gathering. When you’re setting out on any kind of marketing analytics project, how do you go about determining what data you’ll need? This process is called requirements gathering, and it’s not as simple as it sounds. Listen in for tips on how to go […]
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Marketing Analytics, Data Science and Leadership – February 10, 2020 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Top 5 Data Science Trends for 2020 via @kdnuggets AI has become the mainstream technology […]
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Twitter Chat: Data Science 101, Video Edition from Content Marketing World
I had the pleasure and privilege of being the guest subject matter expert for Content Marketing World’s Twitter chat on data science 101, and the questions were so good, they deserved longer answers than just a handful of tweets. If you want to read the chat as it happened, you’ll find the original tweets here. […]
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In The Headlights: February 5, 2020 Issue
When’s the best time to post on social media? Send email? Take our Google Data Studio Masterclass, Best Time to Market and learn how to build a dashboard that tells you exactly when each digital channel performs best at your company. What’s the one metric that should be in almost every marketer’s analytics toolkit as […]
{PODCAST} In-Ear Insights: Human-Centric Data Strategy
In this week’s episode, Katie and Chris discuss appropriate and inappropriate uses of marketing analytics, data, and machine learning/AI when it comes to making people feel less or more valued. They talk about a Human-Centric Data Strategy. Learn how electronic health records and customer data platforms are similar, what mistakes they both make, and how […]
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