Got this newsletter from a friend/colleague? Get your own here. Is marketing analytics moving backwards? In many online marketing communities, you can judge the relative sophistication of marketers by reading the questions they pose to each other, such as “How do I track display ad performance?” or “How often should I scrub my email list?”. […]
{PODCAST} In-Ear Insights: Reporting and Dashboarding Basics
In this episode of In-Ear Insights, Katie and Chris discuss the basics of reporting and dashboarding best practices. What should a good report or dashboard look like? What does a dashboard report have in common with the cockpit of an Airbus A321? Listen in and get some tips to bring to your next reporting meeting. […]
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Our three words for 2020
New Year, New You. Right? It’s the time for fresh starts and promises to be better. A smarter way to approach the new year, especially for a marketing analytics company, is not with resolutions but with words – three to be exact. Chris Brogan started this exercise back in 2006 and, for Trust Insights, it […]
In the Headlights: January 2, 2020 Issue
The ball in Times Square has dropped, the confetti is damp, the champage bottles dry. The new year is upon us, and we welcome it as either a chance to pivot away from what didn’t work, or to double down on what did work. Here are our 9 suggestions for ways to start your marketing […]
{PODCAST} In-Ear Insights: Two Must-Have Strategies in 2020
Own your relationships in 2020. This is the foundation of our strategy for 2020 and something we’ve been shouting from the rooftops to any marketer who will listen. We already know that social media has evolved to pay-to-play. That’s beyond debate at this point; Facebook and Instagram lead the charge of “pay us to talk […]
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12 Days of Data, Day 12: 2020 Email and Marketing Campaign Calendar
Introduction Welcome to the 12 Days of Data, our look back at the data that made marketing in 2019. We’re looking at the year that was from an analytics perspective to see what insights we can take into the next year and decade. Sit up, get your coffee ready, and let’s celebrate some data. 2020 […]
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12 Days of Data, Day 11: SEO Link Decay Statistics for 2019
Introduction Welcome to the 12 Days of Data, our look back at the data that made marketing in 2019. We’re looking at the year that was from an analytics perspective to see what insights we can take into the next year and decade. Sit up, get your coffee ready, and let’s celebrate some data. SEO […]
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12 Days of Data, Day 10: Content Republishing Statistics for 2019
Introduction Welcome to the 12 Days of Data, our look back at the data that made marketing in 2019. We’re looking at the year that was from an analytics perspective to see what insights we can take into the next year and decade. Sit up, get your coffee ready, and let’s celebrate some data. Content […]
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12 Days of Data, Day 9: Top News and Web Content of 2019
Introduction Welcome to the 12 Days of Data, our look back at the data that made marketing in 2019. We’re looking at the year that was from an analytics perspective to see what insights we can take into the next year and decade. Sit up, get your coffee ready, and let’s celebrate some data. Top […]
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In the Headlights: December 18, 2019 Issue
Welcome, friends from the Agorapulse Social Success Summit! Before we dive into the regular newsletter, a quick introduction. We’re Trust Insights, a marketing data detective agency; we solve your marketing data mysteries. You’re here because you registered to attend our session, How to Build An Entire Year’s Content Calendar with Predictive Analytics. While the summit […]
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