You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. 5 Steps to Create an Outstanding Marketing Plan [Free Templates] via @Rebecca_White94 Your marketing plan’s […]
Read More… from Marketing Analytics, Data Science and Leadership – March 23, 2020 Week In Review
Miss our session on social media ROI at Social Media Marketing World? Watch the replay here > It’s often comforting to keep consistency in times of uncertainty. We hope that our business as usual approach (with our usual humor thrown in for good measure) will provide that to you… and prepare us to come out […]
In this episode of In-Ear Insights, Katie and Chris respond to a listener question: how valid are predictive analytics forecasts when you’re in the middle of massively unpredictable events? How do you deal with the anomalies of a black swan event, and how do you tell the difference between an anomaly and a breakout (continuing […]
Read More… from {PODCAST} In-Ear Insights: Predictive Analytics for Unpredictable Events
How many people watch Instagram stories daily? Facebook’s implementation of Snapchat’s Stories format is nearly ubiquitous, but no place has gained more traction among marketers for the Stories format as Instagram. Since their introduction in 2016, Instagram Stories have dominated search trends about the Stories format: Why Instagram Stories? From Facebook’s perspective, the Stories format […]
Read More… from How Many People Watch Instagram Stories Daily? The Latest Research
Miss our session on social media ROI at Social Media Marketing World last week? Watch the replay here > Let’s talk about ordered effects for a moment. One of the skills that sets apart thought leaders from regular leaders is the ability to use ordered effects, to foresee the consequences of decisions beyond the immediate […]
In this week’s In-Ear Insights, Katie and Chris answer a mailbag question from Denise: “My question is about UX copywriting. Other than using a service like “crystalknows.com,” how do I know which words and phrases influence a specific buyer persona? Which words or CTAs influence a 35-year-old CTO male who makes craft beers on the […]
Read More… from {PODCAST} In-Ear Insights: Data-Driven B2B Marketing Personas
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. What is Marketing Automation & How Does It Help Marketers? via MarTech Advisor Additionally, […]
Read More… from Marketing Analytics, Data Science and Leadership – March 9, 2020 Week In Review
What are your three plans? In many conversations about planning, we often talk about the different types of plans we’ll need to account for various outcomes. My favorite style of planning is the three plans: Best case scenario Worst case scenario Most probable scenario This seemingly straightforward planning framework fits a normal distribution – a […]
Miss our session on social media ROI at Social Media Marketing World this week? Watch the replay here > Last week, Chris talked about how one of my favorite planning techniques is scenario-based. He’s right – I love scenarios because they force you to think outside of the boundaries. The next step is to figure […]
In this episode of In-Ear Insights, you’ll enjoy the Data Science 101 session at Social Media Marketing World given by Chris. An off-the-books speaker meetup talk, this is the first time this content has been shown publicly, and due to A/V issues, the slides were hand draw and can be found below. Enjoy the workshop! […]
Read More… from {PODCAST} In-Ear Insights: Data Science 101 at #SMMW20
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