You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. The BIGLIST of 50 Top B2B Marketing Conferences in 2020 via @lanerellis For 2020 we’ve […]
Read More… from Marketing Analytics, Data Science and Leadership – February 3, 2020 Week In Review
What happens when a vital data point, a vital data source, goes missing? In the world of marketing analytics, this isn’t uncommon, but the consequences can be dire. Why Marketing Analytics Data Goes Missing Marketing analytics data tends to go missing for one of two major reasons. The first reason is instrument failure: a tracking […]
Read More… from When Vital Marketing Analytics Data Goes Missing
Have you grabbed your copy of 2020 Data-Driven Marketing Trends yet? This paper explores 12 major data points and trends like SEO link decay, best weeks to email your list, Instagram influencers, and so much more. Get your copy for free here. Churn. What does that term mean to you? In marketing and sales, churn […]
In this week’s In-Ear Insights, Katie is out keynoting an event in Europe, so Marketing Over Coffee host John Wall steps in to talk about account-based marketing (also known as target account marketing or key account marketing) and applications of AI to it. John and Chris talk about uses of machine learning for lead scoring, […]
Read More… from {PODCAST} In-Ear Insights: Account-Based Marketing (ABM) and AI
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Top 10 B2B Digital Marketing Trends in 2020 via @leeodden According to ComScore, 50% plus […]
Read More… from Marketing Analytics, Data Science and Leadership – January 27, 2020 Week In Review
For years, companies big and small in the analytics, data science, and machine learning space have been advocating for the citizen data scientist. I’m sad to say that the concept is more or less dead. What is a Citizen Data Scientist? As far back as 2015, IBM (disclosure: Trust Insights is an IBM Business Partner) […]
Have you grabbed your copy of 2020 Data-Driven Marketing Trends yet? This paper explores 12 major data points and trends like SEO link decay, best weeks to email your list, Instagram influencers, and so much more. Get your copy for free here. When you hear the term “deep learning” in the context of AI, what […]
In this week’s In-Ear Insights, Katie and Chris discuss marketing analytics skills and techniques. Why don’t more people use their data? Why are analytics and data science skills so siloed and so under-utilized in organizations? From examples using Chinese food menus and restaurants to dealing with confused C-Suite people, you’ll learn how to start breaking […]
Read More… from {PODCAST} In-Ear Insights: Marketing Analytics Skills and Techniques
A question that we hear often is, “what is the difference between data, business, and marketing analytics?” Listen to the podcast episode from Chris and Katie here: https://www.trustinsights.ai/blog/2020/01/podcast-in-ear-insights-data-analytics-business-analytics-and-marketing-analytics/ Data analytics is the science of analyzing raw data in order to make conclusions about that information. Business analytics refers to the skills, technologies, practices for continuous […]
Read More… from Data Analytics, Business Analytics, and Marketing Analytics
Have you grabbed your copy of 2020 Data-Driven Marketing Trends yet? This paper explores 12 major data points and trends like SEO link decay, best weeks to email your list, Instagram influencers, and so much more. Get your copy for free here. With the release of a major algorithm update, SEO professionals around the world […]
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