Every week we offer up a bite-sized chunk of interesting data to get you thinking. This week, we took a look at the terms and phrases that marketers were using to talk about the current pandemic. Not receiving our free weekly newsletter? You can sing up here: https://www.trustinsights.ai/insights/data-in-the-headlights-newsletter/ How many different, (over)used expressions about the […]
In this week’s In-Ear Insights, Katie and Chris discuss the importance of transparency and disclosure in research and data. These are troubled, uncertain times – not for the macro situation, but for our willingness to collectively accept statements of fact without verifying those facts or inspecting the methodology behind a piece of data. They also […]
Read More… from {PODCAST} In-Ear Insights: Transparency in Research and Data
Did you miss yesterday’s webinar on social media audience trends in the pandemic? Catch the replay here > One of the most interesting questions asked during yesterday’s webinar was how to market an industry that is basically shut down, such as travel. Our answer was straightforward: you keep demand active. In terms of supply and […]
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Intel partners with Penn Medicine to develop brain tumor classifier with federated learning via @venturebeat Together […]
Read More… from Marketing Analytics, Data Science and Leadership – May 18, 2020 Week In Review
In our most recent podcast series, we decided to tackle the topic of customer retention. Given that we’re in the middle of a global pandemic, we wanted to explore how to continue to provide stellar customer service without burning out and how to retain customers when there are in crisis. To do this, we turned […]
In this week’s In-Ear Insights (the Trust Insights podcast), we conclude our series of interviews with successful agency owners. We talk with Gini Dietrich. Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks. She has run and grown an agency for the […]
Read More… from {PODCAST} In-Ear Insights: Client Retention with Gini Dietrich
A special announcement this week. We’re excited to share with you our latest research, in collaboration with our colleagues at Talkwalker: Social Media Audience Trends During The Pandemic. In this paper, you’ll learn which social media networks grew the most in the early weeks of the pandemic, which networks are holding onto their audiences, and […]
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Windows 10 Users Are Switching To macOS And Linux via @fossbytes14 Meanwhile, speaking of Windows […]
Read More… from Marketing Analytics, Data Science and Leadership – May 11, 2020 Week In Review
Here’s a straightforward email marketing insight: if you’re a B2B marketer who operates in or targets the United States, chances are, your email list is severely damaged. In the last 7 weeks in the United States, unemployment claims totaled more than 33.5 million. For context, the total employed population in the United States is approximately […]
Read More… from Email Marketing Strategy and Insights: Your Email List Has Decayed 25% in 7 Weeks
In this week’s In-Ear Insights, we continue our exploration of client retention strategies in the current global crisis. Katie and Chris chat with Brooke Sellas, founder and CEO of B-Squared Media, on her best tips for client retention and loyalty. She delivers insights about which industries are doing more with digital marketing, how she manages […]
Read More… from {PODCAST} In-Ear Insights: Client Retention with Brooke Sellas
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