I remember when I knew every song on the radio. I was a veritable jukebox and I ruled at trivia. I remember when I would watch music award shows and know every artist that was attending and performing. I was convinced that I would never be that person to say “who is that?”. I remember […]
When’s the best time to post on social media? Send email? Take our Google Data Studio Masterclass, Best Time to Market and learn how to build a dashboard that tells you exactly when each digital channel performs best at your company. What is social media? This seems like a ridiculous question on its face, doesn’t […]
In this week’s episode, Katie and Chris discuss data analytics requirements gathering. When you’re setting out on any kind of marketing analytics project, how do you go about determining what data you’ll need? This process is called requirements gathering, and it’s not as simple as it sounds. Listen in for tips on how to go […]
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You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Top 5 Data Science Trends for 2020 via @kdnuggets AI has become the mainstream technology […]
Read More… from Marketing Analytics, Data Science and Leadership – February 10, 2020 Week In Review
I had the pleasure and privilege of being the guest subject matter expert for Content Marketing World’s Twitter chat on data science 101, and the questions were so good, they deserved longer answers than just a handful of tweets. If you want to read the chat as it happened, you’ll find the original tweets here. […]
Read More… from Twitter Chat: Data Science 101, Video Edition from Content Marketing World
When’s the best time to post on social media? Send email? Take our Google Data Studio Masterclass, Best Time to Market and learn how to build a dashboard that tells you exactly when each digital channel performs best at your company. What’s the one metric that should be in almost every marketer’s analytics toolkit as […]
In this week’s episode, Katie and Chris discuss appropriate and inappropriate uses of marketing analytics, data, and machine learning/AI when it comes to making people feel less or more valued. They talk about a Human-Centric Data Strategy. Learn how electronic health records and customer data platforms are similar, what mistakes they both make, and how […]
Read More… from {PODCAST} In-Ear Insights: Human-Centric Data Strategy
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. The BIGLIST of 50 Top B2B Marketing Conferences in 2020 via @lanerellis For 2020 we’ve […]
Read More… from Marketing Analytics, Data Science and Leadership – February 3, 2020 Week In Review
What happens when a vital data point, a vital data source, goes missing? In the world of marketing analytics, this isn’t uncommon, but the consequences can be dire. Why Marketing Analytics Data Goes Missing Marketing analytics data tends to go missing for one of two major reasons. The first reason is instrument failure: a tracking […]
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Have you grabbed your copy of 2020 Data-Driven Marketing Trends yet? This paper explores 12 major data points and trends like SEO link decay, best weeks to email your list, Instagram influencers, and so much more. Get your copy for free here. Churn. What does that term mean to you? In marketing and sales, churn […]
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