“If you’re not going to change what you eat or how often you exercise, don’t get on the scale.” – Seth Godin Seth said this in reference to analytics a few years ago. Don’t bother measuring what you aren’t going to change – and nowhere is this more true than in marketing analytics. I had […]
12 Days of Data, Day 3: Instagram Brand Engagement Statistics for Unpaid Content
Introduction Welcome to the 12 Days of Data, our look back at the data that made marketing in 2019. We’re looking at the year that was from an analytics perspective to see what insights we can take into the next year and decade. Sit up, get your coffee ready, and let’s celebrate some data. Instagram […]
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{PODCAST} In-Ear Insights: Data-Driven Thought Leadership
In this episode of In-Ear Insights, Katie and Chris discuss the power of data-driven thought leadership, and why so few marketers ever unlock the power of their own data for marketing purposes. They delve into what thought leadership is and isn’t, what data to look for within your organization, and three methods for turning boring […]
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12 Days of Data, Day 2: Facebook Influencer Engagement Statistics for Unpaid Content
Introduction Welcome to the 12 Days of Data, our look back at the data that made marketing in 2019. We’re looking at the year that was from an analytics perspective to see what insights we can take into the next year and decade. Sit up, get your coffee ready, and let’s celebrate some data. Facebook […]
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12 Days of Data, Day 1: Facebook Brand Engagement Statistics for Unpaid Content
Introduction Welcome to the 12 Days of Data, our look back at the data that made marketing in 2019. We’re looking at the year that was from an analytics perspective to see what insights we can take into the next year and decade. Sit up, get your coffee ready, and let’s celebrate some data. Facebook […]
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12 Days of Data: Introduction
As part of the year end season, we’re taking a fresh look at our data from all of 2019 over the next 12 days as part of our 12 Days of Data. Can’t see anything? Watch it on YouTube here. If you’ve been wondering how much content has been republished this year, or what the […]
In the Headlights: December 4, 2019 Issue
“If you don’t know where you’re going, any road will get you there.” – Lewis Carroll Around this time of year, everyone’s talking about their plans for the next year, and in this case, the next decade. Apart from the usual resolutions, one of the major topics that always comes up is professional development and […]
{PODCAST} In-Ear Insights: Market Research and Surveying Best Practices
In this week’s In-Ear Insights, join Katie Robbert and Christopher Penn as they discuss best practices around surveying and market research. Listen to some of the things marketers do most wrong, from leading questions to response types, and hear what marketers should do instead to design and run credible, effective surveys. Hear the answers to […]
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In the Headlights: November 27, 2019 Issue
Here in America, it’s our Thanksgiving festival. One of the traditions of the holiday is cooking up astonishing amounts of food. We thought for this holiday, we’d share a few of Trust Insights’ favorite recipes, not for the meal itself, but for the leftovers. After all, one of our major areas of focus is helping […]
{PODCAST} In-Ear Insights: Social Media Competitive Research
In this week’s In-Ear Insights, Katie and Chris talk social media competitive research. How do you conduct competitive research with social media data? What data should you look for, and where do you get it? What data isn’t available? Most important, how do you turn all the data into a cohesive picture – and how […]
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