You collectively voted, and we heard you: IMAGE Rear View Mirror Data stays as a regular column. We’ll move it just below The Bright Idea for this and future issues of the newsletter in its new home. If you’re interested in how we did the polling, it’s a very straightforward process. Google Analytics automatically tracks […]
{PODCAST} In-Ear Insights: Predictive Analytics at BACon 2019
In this episode of In-Ear Insights, listen to the full, un-abridged audio from CEO Katie Robbert’s talk at the Business Analytics Conference (BACon) as she walks through use-cases for predictive analytics in multiple industries, from forecasting real estate sales to customer service call center staffing. You’ll also learn what constitutes good data and the overall […]
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Marketing Analytics, Data Science and Leadership – August 12, 2019 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. 7 Digital Marketing Strategies That Actually Work via @JoshuaCHardwick The key to digital marketing […]
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5 Ways Your AI Projects Fail, Part 3: Data-Related AI Failures
Introduction The recurring perception that artificial intelligence, AI, is somehow magical and can create something from nothing leads many projects astray. That’s part of the reason that the 2019 Price Waterhouse CEO Survey shows fewer than half of US companies are embarking on strategic AI initiatives – the risk of failure is substantial. In this […]
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In the Headlights: August 7, 2019 Issue
This is the second week of us testing the Rear View Mirror Data column, shown below. What do you think? Are these snippets of data about marketing channels useful and helpful? Tap/click your reply here: Yes, I find the Rear View Data helpful. Please keep publishing it. No, I don’t find the Rear View Data […]
{PODCAST} In-Ear Insights: Agile Marketing Best Practices
In this episode of In-Ear Insights, Katie and Chris review the basics of agile marketing: What agile marketing is Where agile marketing came from What practices are easiest to adopt for marketers Sprint planning Scrums Kanban boards Standups What marketers should know about agile marketing Listen in and use these ideas to improve your own […]
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Marketing Analytics, Data Science and Leadership – August 5, 2019 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. A Data Science Leader’s Guide to Managing Stakeholders via @analyticsvidhya Broadly speaking, there are three […]
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5 Ways Your AI Projects Fail, Part 2: Strategic AI Failures
Introduction The recurring perception that artificial intelligence, AI, is somehow magical and can create something from nothing leads many projects astray. That’s part of the reason that the 2019 Price Waterhouse CEO Survey shows fewer than half of US companies are embarking on strategic AI initiatives – the risk of failure is substantial. In this […]
Read More… from 5 Ways Your AI Projects Fail, Part 2: Strategic AI Failures
In The Headlights: July 31, 2019 Issue
Something we’ve been mulling over for this newsletter is whether there’s a good fit for some unique, regularly published data. Are there specific, repeatable, useful stats that would be handy to know? If so, what would they be? Just hit reply on this email to let us know what you might want to see regularly. […]
{PODCAST} In-Ear Insights: How to Avoid Running Out of Content Marketing
In this episode, Katie and Chris discuss ways of avoiding running out of content marketing. How do you keep things fresh and relevant once you’ve tackled the major topics that you want to be known for? Follow along as they look at analyzing competitors with predictive SEO forecasts, and even develop a new product idea […]
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