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Ethics and Bias in Artificial Intelligence starts with you

Posted on February 21, 2020 by Katie Robbert

Ethics and bias in data collection, marketing, and general business are hot topics right now. Why? Artificial Intelligence is changing the way we make decisions and doing the work for us. You can catch the discussions here: https://www.trustinsights.ai/blog/2020/02/podcast-in-ear-insights-marketing-analytics-ethics-and-data-privacy/ https://spinsucks.com/communication/ethical-decision-making-responsibility/ What does ethics mean to me? Ethics are the moral principles that […]

{PODCAST} In-Ear Insights: Marketing Analytics, Ethics and Data Privacy

Posted on by Christopher Penn

In this week’s In-Ear Insights, Katie and Chris address pressing questions about the ethics of marketing analytics, data collection, and consumers’ right to privacy. What should marketers be collecting? What shouldn’t they? What are the implications of unused, personally identifiable information laying around in marketing analytics, marketing automation, and CRM systems? Tune in now to […]

Marketing Analytics, Data Science and Leadership – February 17, 2020 Week In Review

Posted on February 17, 2020 by Katie Robbert

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. AI, automation, and the cybersecurity skills gap via @venturebeat We checked in with key people […]

Staying relevant in your job

Posted on February 14, 2020 by Katie Robbert

I remember when I knew every song on the radio. I was a veritable jukebox and I ruled at trivia. I remember when I would watch music award shows and know every artist that was attending and performing. I was convinced that I would never be that person to say “who is that?”. I remember […]

{PODCAST} In-Ear Insights: Data Analytics Requirements Gathering

Posted on by Christopher Penn

In this week’s episode, Katie and Chris discuss data analytics requirements gathering. When you’re setting out on any kind of marketing analytics project, how do you go about determining what data you’ll need? This process is called requirements gathering, and it’s not as simple as it sounds. Listen in for tips on how to go […]

Marketing Analytics, Data Science and Leadership – February 10, 2020 Week In Review

Posted on February 10, 2020 by Katie Robbert

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Top 5 Data Science Trends for 2020 via @kdnuggets AI has become the mainstream technology […]

Twitter Chat: Data Science 101, Video Edition from Content Marketing World

Posted on February 7, 2020 by Christopher Penn

I had the pleasure and privilege of being the guest subject matter expert for Content Marketing World’s Twitter chat on data science 101, and the questions were so good, they deserved longer answers than just a handful of tweets. If you want to read the chat as it happened, you’ll find the original tweets here. […]