Have you grabbed your copy of 2020 Data-Driven Marketing Trends yet? This paper explores 12 major data points and trends like SEO link decay, best weeks to email your list, Instagram influencers, and so much more. Get your copy for free here. With the release of a major algorithm update, SEO professionals around the world […]
{PODCAST} In-Ear Insights: Data Analytics, Business Analytics, and Marketing Analytics
In this week’s In-Ear Insights, Katie and Chris discuss the differences between data analytics, business analytics, and marketing analytics. What do all these terms mean? What’s the difference? How do you know when you’re doing one versus another? They also tackle differences in job descriptions and titles as ways of thinking about the various forms […]
What is an IBM Champion?
I’m honored to be named by IBM as a 2020 IBM Champion in IBM Data and AI, my third year as an IBM Champion. What is an IBM Champion? IBM Champions are members of the IBM community who are not employees, and who have made substantial contributions towards the community. Those contributions can be technical […]
Marketing Analytics, Data Science and Leadership – January 13, 2020 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Why Organizations Need to Clean Their Dirty Data via @druadh20 Dirty data can contain […]
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Marketing Analytics Tip: The Fastest Way to See Your Digital Marketing Tech Stack
One of the perennial problems we face in marketing analytics is knowing what tools and technologies we have available to us. This is especially prevalent at larger companies. It’s not surprising to find multiple instances of popular digital marketing tools like Adobe Marketo, Google Analytics, Google Tag Manager, even major CRM software packages like Salesforce […]
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In the Headlights: January 8, 2020 Issue
Got this newsletter from a friend/colleague? Get your own here. Is marketing analytics moving backwards? In many online marketing communities, you can judge the relative sophistication of marketers by reading the questions they pose to each other, such as “How do I track display ad performance?” or “How often should I scrub my email list?”. […]
{PODCAST} In-Ear Insights: Reporting and Dashboarding Basics
In this episode of In-Ear Insights, Katie and Chris discuss the basics of reporting and dashboarding best practices. What should a good report or dashboard look like? What does a dashboard report have in common with the cockpit of an Airbus A321? Listen in and get some tips to bring to your next reporting meeting. […]
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Our three words for 2020
New Year, New You. Right? It’s the time for fresh starts and promises to be better. A smarter way to approach the new year, especially for a marketing analytics company, is not with resolutions but with words – three to be exact. Chris Brogan started this exercise back in 2006 and, for Trust Insights, it […]
In the Headlights: January 2, 2020 Issue
The ball in Times Square has dropped, the confetti is damp, the champage bottles dry. The new year is upon us, and we welcome it as either a chance to pivot away from what didn’t work, or to double down on what did work. Here are our 9 suggestions for ways to start your marketing […]
{PODCAST} In-Ear Insights: Two Must-Have Strategies in 2020
Own your relationships in 2020. This is the foundation of our strategy for 2020 and something we’ve been shouting from the rooftops to any marketer who will listen. We already know that social media has evolved to pay-to-play. That’s beyond debate at this point; Facebook and Instagram lead the charge of “pay us to talk […]
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