2H20

How to predict the second half of 2020?

Right now, forecasting and predicting anything further out than a few weeks is a fool’s errand for the most part. Here’s just a sample of what’s currently in play that could severely disrupt any marketing/business forecast: The pandemic, still in its early stages Those afflicted by long-term health consequences from the pandemic, about 20% of […]

Read More… from How to predict the second half of 2020?

GOOGLE SEARCH CONSOLE FOR MARKETERS 29

{PODCAST} In-Ear Insights: Competitive Social Media Analytics

In this episode of In-Ear Insights, take the audio version of Trust Insights Competitive Social Media Analytics class, taught by Christopher Penn. Want to watch the full version? Click here to access it. [podcastsponsor] Watch the video here: Listen to the audio here: Download the MP3 audio here. Need help with your company’s data and […]

Read More… from {PODCAST} In-Ear Insights: Competitive Social Media Analytics

In the Headlights: July 1, 2020 Issue

[oldnews] Would you please take less than 20 seconds to take our 2-question survey on your confidence level with Google Analytics? Thank you! In the Content Marketing Institute’s Slack yesterday, moderator Jeremy Bednarski asked, “What are your marketing predictions for the second half of 2020?” Right now, forecasting and predicting anything further out than a […]

Read More… from In the Headlights: July 1, 2020 Issue

GOOGLE SEARCH CONSOLE FOR MARKETERS 7

Marketing Analytics, Data Science and Leadership – June 29, 2020 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Machine Learning Engineer vs Data Scientist (Is Data Science Over?) via @kdnuggets Going forward, I […]

Read More… from Marketing Analytics, Data Science and Leadership – June 29, 2020 Week In Review

marketing intelligence

What is Marketing Intelligence?

This article first appeared here: https://marketing.toolbox.com/articles/what-is-marketing-intelligence-definition-best-practices-use-cases-and-tools What is Marketing Intelligence? Marketing intelligence is defined as any actionable and data-oriented information that can be used to build an effective marketing strategy. This means data about your customers, your efforts, and your competitors that will help you make informed decisions around the pillars of marketing: product, price, […]

Read More… from What is Marketing Intelligence?

GOOGLE SEARCH CONSOLE FOR MARKETERS 38

{PODCAST} In-Ear Insights: Marketing Strategy on a Shoestring Budget

What data should you look at to decide marketing strategy? How do you use that data with a shoestring budget during leaner times? In this episode, Katie and Chris walk through common Google Analytics metrics that lend themselves well to marketing strategy decisions, and a KPI decision framework. [podcastsponsor] Watch the video here: Listen to […]

Read More… from {PODCAST} In-Ear Insights: Marketing Strategy on a Shoestring Budget

In the Headlights: June 24, 2020 Issue

[oldnews] Did you miss our AI in Content Marketing webinar on natural language processing? Catch the replay video, audio, slides, and transcript here and learn what you need to know about how content marketing will be changing forever! What’s your backup analytics plan? At this week’s Apple Worldwide Developer Conference, one of the revelations shown […]

Read More… from In the Headlights: June 24, 2020 Issue

GOOGLE SEARCH CONSOLE FOR MARKETERS 7

Marketing Analytics, Data Science and Leadership – June 22, 2020 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Vectice Raises $3M Revolutionizing Enterprise Management of AI and Data Science Initiatives via @ReadWrit Businesses […]

Read More… from Marketing Analytics, Data Science and Leadership – June 22, 2020 Week In Review

Natural Language Processing and Content Marketing: An AMA with Trust Insights and MarketMuse

Natural Language Processing and Content Marketing: An AMA with Trust Insights and MarketMuse

On June 18, 2020, I sat down with Jeff Coyle and the MarketMuse community to answer questions after our webinar together on Natural Language Processing and its application to content marketing. Let’s see what’s on the minds of the content marketing community. Tatiana asks, “I’ll kick things off with my question – do you have […]

Read More… from Natural Language Processing and Content Marketing: An AMA with Trust Insights and MarketMuse

GOOGLE SEARCH CONSOLE FOR MARKETERS 37

{PODCAST} In-Ear Insights: Audience Demographics and Market Research

In this episode of In-Ear Insights (the @TrustInsights podcast), Katie and Chris discuss generation gaps, audience demographics, and what to do when your analytics indicates you’ve got the wrong audience. How do you conduct market research and then pivot based on the results? Tune in now to find out. [podcastsponsor] Watch the video here: Listen […]

Read More… from {PODCAST} In-Ear Insights: Audience Demographics and Market Research

Pin It on Pinterest

Trust Insights
2H20
GOOGLE SEARCH CONSOLE FOR MARKETERS 29
GOOGLE SEARCH CONSOLE FOR MARKETERS 7
marketing intelligence
GOOGLE SEARCH CONSOLE FOR MARKETERS 38
GOOGLE SEARCH CONSOLE FOR MARKETERS 7
Natural Language Processing and Content Marketing: An AMA with Trust Insights and MarketMuse
GOOGLE SEARCH CONSOLE FOR MARKETERS 37
Instagram Logo
linkedin Logo
Instagram Logo
linkedin Logo
TikTok Logo
Twitter Logo
Youtube Logo
Email Icon
Trust Insights
Instagram Logo
linkedin Logo
TikTok Logo
Twitter Logo
Youtube Logo
Email Icon
Share This