Introduction The recurring perception that artificial intelligence, AI, is somehow magical and can create something from nothing leads many projects astray. That’s part of the reason that the 2019 Price Waterhouse CEO Survey shows fewer than half of US companies are embarking on strategic AI initiatives – the risk of failure is substantial. In this […]
Read More… from 5 Ways Your AI Projects Fail, Part 5: Deployment-Related AI Failures
One of the most hotly debated topics in autumn is, of course, the existence of pumpkin spice everything – from pumpkin spice lattes and coffee drinks to absurd parodies like pumpkin spice brake pads. Some people love it, while other people hate it; pumpkin spice is as hotly contested as any binary argument, like Red […]
I was reading a blog post this morning in preparing this issue of the newsletter, and said post was dispensing SEO advice that was literally 10 years old. I was astonished, even though the post itself was only hours old, how dated the advice was, how behind the times the author was. Some advice is […]
Just kidding. This episode is about marketing planning, marketing strategy, and marketing budgeting. As autumn rolls around, companies begin the extensive planning process for the coming calendar year, and one of the most searched-terms during the next 6 weeks is “marketing plan template”. In this episode, Katie and Chris discuss marketing planning, how to plan for […]
Read More… from {PODCAST} In-Ear Insights: Pumpkin Spice Marketing Planning
Colleague and friend Shonali Burke recently observed, “You know, it would be so refreshing if, just once, a PR organization/association/consultant/agency did not send out a news release/email telling you how ‘thrilled’ they are about **_**. #justsayin” This got us wondering… just how prevalent is this particular habit? What are the most overused words in press […]
Read More… from Pleased, Excited, Proud, and Thrilled: Press Release (Over)Use of Happy Words
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Future of data science: 5 factors shaping the field via @TechRepublic “Chief among these is […]
Read More… from Marketing Analytics, Data Science and Leadership – August 26, 2019 Week In Review
Introduction The recurring perception that artificial intelligence, AI, is somehow magical and can create something from nothing leads many projects astray. That’s part of the reason that the 2019 Price Waterhouse CEO Survey shows fewer than half of US companies are embarking on strategic AI initiatives – the risk of failure is substantial. In this […]
Read More… from 5 Ways Your AI Projects Fail, Part 4: Modeling-Related AI Failures
INBOUND, Hubspot’s annual mega-marketing and user conference, is just around the corner. One of our favorite pastimes at Trust Insights is to understand what’s on the minds of industry leaders as conference season rolls around, and there are few better ways to do that than to dig into what speakers have been sharing all year. […]
Don’t reinvent the wheel. This is one of the most common cliches heard in conference rooms and team meetings in business. Don’t reinvent the wheel. Don’t duplicate effort. Don’t create something that already exists. There’s a nuance to this cliche that we miss. Sometimes, reinventing the wheel is the only way to learn how a […]
In this week’s In-Ear Insights, Katie and Chris discuss the fine balancing act of when to gate content, when not to gate it, and even when to charge for it. What constitutes content good enough to put behind a wall? What constitutes content good enough to ask someone for money? Listen in as they debate […]
Read More… from {PODCAST} In-Ear Insights: To Gate or Not To Gate Content Marketing
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