You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. How to Analyze Your YouTube Channel Performance in Google Analytics via @smexaminer To see traffic […]
Read More… from Marketing Analytics, Data Science and Leadership – June 10, 2019 Week In Review
Back in 2015, I worked with the IBM Watson Analytics team to promote the idea of the citizen analyst, the average citizen who could do data analysis in support of causes they care about. The concept was solid: given the right tools, people could help understaffed and underfunded causes make the most of data that […]
Read More… from Helping the LGBTQIA+ Community Analyze Hate Crimes for #PrideMonth
Mark your calendars for June 11, 2019 at 1 PM Eastern Time for our free webinar, “Extending Google Analytics”. We’ll cover attribution analysis and ways Google Analytics unintentionally misleads you. Click here to sign up now – we have 97 seats left. What do you do with predictive analytics? One of the most interesting phenomena […]
In this week’s In-Ear Insights, Katie and Chris discuss corporate social responsibility, social good, and ways of making a difference that don’t necessarily involve large financial contributions to causes. Listen in for an upcoming example of how Trust Insights will be using its powers for good. Sponsor: Knowledge Matters In-Ear Insights is brought to you […]
Read More… from {PODCAST} In-Ear Insights: Corporate Social Responsibility and Social Good
Who loves cheese? Lots of people love cheese and it’s National Cheese Day here in the US. We’re showcasing a fun way to see predictive analytics in action, with Cheese of the Week. Cheese of the Week uses public search data, forecasted 52 weeks in advance from today (4 June 2019) to show when audiences […]
Read More… from Fun with Forecasting: Cheese of the Week Predictive Analytics
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. {PODCAST} In-Ear Insights: Uses of AI in Direct Marketing via @trustinsights The important thing is […]
Read More… from Marketing Analytics, Data Science and Leadership – June 3, 2019 Week In Review
Katie Robbert had a chance to sit down with Marketing Smarts podcast host Kerry O’Shea Gorgone to talk about when automation in your marketing is a good idea, data hygiene, and predictive analytics. Listen to the full podcast episode here: https://www.marketingprofs.com/podcasts/2019/41117/when-and-how-to-use-marketing-automation-katie-robbert-on-marketing-smarts-podcast From the podcast: You don’t have to learn code to use automation, but you […]
Read More… from When (and how) to use automation in your marketing via MarketingProfs
In the most recent AI and automation report from the Brookings Institute, the think tank cites research saying that AI will replace up to 70% of some job types, especially entry-level jobs. How do you make your career more resistant to being automated out of existence? One of the key skills we cite often in […]
In this episode of In-Ear Insights, we present the audio from our New England Direct Marketing Association opening keynote. How will AI be used by direct marketers? Listen to this episode, and if you’d like to catch the video, it’s available here. Listen to the audio here: Download the MP3 audio here. Need help with […]
Read More… from {PODCAST} In-Ear Insights: Uses of AI in Direct Marketing
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Google rolling out mobile search redesign with black Ad label, favicons for organic results via […]
Read More… from Marketing Analytics, Data Science and Leadership – May 27, 2019 Week In Review
Newsletter
Podcast
