I recently had an experience where my family was unceremoniously asked to stop patronizing a business. Why? There were issues with the staff and the staff no longer wanted to deal with customers that fit a specific profile. We were one of many clients that were asked to stop coming. (I know that’s super vague […]
Read More… from Brand Reputation – When office politics hurt your business
What’s in your audience’s media diet? The media diet is what your audience consumes, what content helps form their world views on everything from politics and pop culture to business and marketing. “You are what you eat” has never been more true than today. If we want to be as closely aligned to our audience’s […]
In this episode of In-Ear Insights, Katie and Chris discuss when dashboards like Google Data Studio are the best choice and especially when they’re not the best choice for getting insights out of data. What do dashboards do well, and what do they do poorly? Listen to this episode for a list of best practices […]
Read More… from {PODCAST} In-Ear Insights: When Not to Use Google Data Studio Dashboards
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. How to Research Your Competitors Facebook Ads via @smexaminer Airtable (with free and paid […]
Read More… from Marketing Analytics, Data Science and Leadership – May 20, 2019 Week In Review
Today, we’re pleased to feature, open to all, our opening keynote address at the NEDMA 2019 Conference. In this talk, you’ll see 5 practical applications of AI in use today, plus a never-before-seen glimpse at the use of natural language generation to create readable content at scale. Can’t see anything? Watch it on YouTube here. […]
Read More… from 5 Ways AI is Changing Marketing: NEDMA 2019 Keynote
In this episode of In-Ear Insights, we present a panel discussion from General Assembly featuring Trust Insights CEO Katie Robbert on the future of artificial intelligence, what to know before hiring AI and data science professionals, and much more. Listen now! Listen to the audio here: Download the MP3 audio here. Need help with your […]
Read More… from {PODCAST} In-Ear Insights: The Future of AI, A Panel Discussion
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Google Ads Reports Can Now Be Downloaded in Sheets Pros & Cons via @siliconvallaeys Ads […]
Read More… from Marketing Analytics, Data Science and Leadership – May 13, 2019 Week In Review
Machines are not taking your job, today anyway. Machines can replicate repeatable tasks and with enough data, make decisions. You will either manage the machines or be managed by the machines. In the first post, we talked about the skills you already have that can translate to managing a machine led process, or the machines […]
Read More… from Using what you know to manage the machines – part 2
Influencers are not prepared. Influence marketers are not prepared. In last week’s newsletter, we talked about the upcoming changes in social media, as more conversations and connections move to, as Facebook CEO Mark Zuckerberg calls it, private social media. From groups to direct messaging, social media is changing from town hall to conversations in living […]
In this episode of In-Ear Insights, join Katie and Chris as they debate the future of influencer marketing in a world where conversations and communities are private. If a tree falls on a Kardashian but no one likes or comments in public, did it really happen? How should marketers be thinking about influencer marketing as […]
Read More… from {PODCAST} In-Ear Insights: Private Social Media and Influencer Marketing
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