This is the second part in a series on attribution. For an explanation of what attribution is, start out with Part 1 here. Ok, now that you know what Attribution is, this post will show you how to get started. This is where most companies should begin if they are currently not doing anything. Usually […]
Read More… from Attribution Part 2: Source Codes and Reconciliation
One of the most popular recurring questions in digital marketing communities (such as our Analytics for Marketers Slack group) is whether X or Y platform’s engagement rates have changed. After nearly a decade of urging, brands have taken engagement to heart as the primary measure of success; what percentage of a company’s reachable audience has […]
Read More… from Instagram Brand Engagement: The Latest Statistics
If you enjoyed our 2019 Marketing Trends report, we’ve refreshed it for the second half of the year. Find out what’s likely to trend for the rest of 2019 here. Let’s talk podcasting for a moment. According to research firm Edison Research’s 2019 Podcast Consumer Report, The audience for podcasting grew significantly in the past […]
In this episode of In-Ear Insights, Katie and Chris talk the summer slowdown, the time of year when B2B marketers face ever-increasing out of office autoreplies and campaign performance historically drops. What should you do as a marketer during the known slow periods? Options discussed on the show include: Training and professional development Backlog creation […]
Read More… from {PODCAST} In-Ear Insights: Combatting the Summer Slowdown
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. 8 Ways to Share Links on Instagram via @smexaminer You can also link to relevant […]
Read More… from Marketing Analytics, Data Science and Leadership – June 24, 2019 Week In Review
Attribution Analysis Attribution analysis is one of the more powerful analysis tools you have at your disposal. What is attribution analysis? Simply put, it’s getting an understanding of which digital channels are helping you reach your goals. For example, you’ll want to know if your email channel is helping you convert prospects to customers. To […]
In this episode of In-Ear Insights, Katie and Chris deconstruct a graphic by Scott Brinker on different methodologies for evaluating and deploying marketing technology. What does waterfall marketing technology deployment look like? What does agile marketing technology deployment look like? Is Scott onto something, or is it a bad fit for an analogy? As […]
Read More… from {PODCAST} In-Ear Insights: Agile Marketing Technology Deployment
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. How to Build a Google Data Studio Dashboard via @smexaminer When you’re a small […]
Read More… from Marketing Analytics, Data Science and Leadership – June 17, 2019 Week In Review
In this talk from Target Marketing’s All About Marketing Tech conference, Trust Insights co-founder Christopher Penn showed the breadth of modern customer experience and why mapping customer data back to the customer journey is essential for truly understanding your customers. Watch this talk to learn the customer experience data that maps to the journey, why […]
Read More… from Customer Experience: Listening to the Voice of the Customer with AI
We’ve talked in the past about when automation isn’t always the right answer, around cost-benefit analysis. There’s another aspect that we haven’t addressed because of an assumption that I’ve seen become more and more unsound: that marketers know what they’re doing with automation. This past week, LinkedIn rolled out arguably one of the most annoying […]
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