CEO Katie Robbert sits down with Brooke Sellas and Carrie Keenan of B Squared Media to talk about the HELLO Conference, predictive analytics, and what their rock star names would be. Do you want to know what driver analysis is and the different ways you can apply the methodology to marketing? Watch the video now: Can’t […]
In this episode of In-Ear Insights, we’re featuring some interviews that Trust Insights team members have done recently on podcasts, live video, and broadcasts. Today’s show features a half hour conversation with Christopher Penn and the B Squared Media team about the jobs AI will and won’t take, as part of the run up to […]
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One of the most common business cliches is “think outside the box”. Executives who’ve run out of ideas often tell each other and their subordinates to think outside the box, but what exactly are we supposed to do? What is The Box? If we don’t know or don’t define what the box is, it’s awfully […]
In this week’s In-Ear Insights, join cofounders Katie Robbert and Christopher Penn as they discuss the release of Chris’ latest book, AI for Marketers (Second Edition). Learn what’s in the book, which jobs will be taken by robots, and how to set up your career for success. Also learn why social media is in mortal […]
Customer Lifetime Value is one of those ubiquitous terms that’s often misunderstood. Simply put, your customer lifetime value is how much money a customer pays you over the course of your relationship with them. The goal is to turn one-time customers into a repeat customer, increasing the revenue that you generate from them. When you’re calculating […]
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IBM THINK is the premier gathering of technologists, marketers, and subject matter experts for all things IT, security, compliance, and AI/machine learning. I’m honored to be speaking again at THINK, this year in San Francisco, February 11-15. What will I be presenting? I’ll be showing some brand new applications of machine learning for marketing, five […]
In this episode of In-Ear Insights, Christopher Penn and Katie Robbert discuss the journey to becoming public speakers, public speaking tips and tricks for new speakers, and what speakers do most wrong. Interested in bringing a Trust Insights team member to speak at your event? Visit our Speakers page for more information. Listen to the […]
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You know the Trust Insights team for the work we do. Did you know that there are humans behind the machines? Believe it. We thought you’d enjoy getting to know us on a more personal level. Here are some things you might not know about Advisor Gini Dietrich: Do you believe in ghosts? OF COURSE […]
We’re asked: What do you see as the top data challenges facing marketers in the next couple of years? Let’s start with “prediction” because marketers love predictions. In late 2018 and early 2019, marketers are all about the new trends for the year. However, because the rate of technological change is continually accelerating that a […]
Read More… from Marketing Insights Q&A: Top Data Challenges for Marketers
In this audio recording from the MinneAnalytics MinneFRAMA finance conference, listen as Trust Insights co-founder delivers a technical talk on the applications of AI for marketing. Watch the talk here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is […]
Read More… from {PODCAST} In-Ear Insights: How AI Will Change Marketing, from MinneFRAMA 2018
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