Blog - Page 142 of 150 - Trust Insights Marketing Analytics Consulting

Marketing Insights Q&A: Documenting versus Creating Content for Marketing

Posted on January 18, 2019 by cspenn

Michael asks, with regard to Gary Vaynerchuk’s advice about documenting versus creating content for marketing purposes, what should we be documenting? This is a great question. Gary talks about what he knows and what his team does. His content is based on his experiences which means that it is optimized for him and the way […]

{PODCAST} In-Ear Insights: What Marketers Need to Know About Google Search Console

Posted on January 16, 2019 by cspenn

In this episode of In-Ear Insights, Katie and Chris dig into the most-overlooked digital analytics tool at most companies: Google Search Console. They dig into what it is, what analytics it offers, how to use the data, what conclusions to draw from it, and why Google Search Console should be on the bookmarks bar of […]

Marketing Insights: How to use YouTube for Organic Marketing

Posted on January 11, 2019 by cspenn

YouTube is a search engine The thing a lot of marketers get wrong about YouTube is thinking that it’s only a video sharing platform, or even that it’s a social media platform. It’s not. YouTube is a search engine. Many people search YouTube for “how do I?” and if you are in a business where […]

{PODCAST} In-Ear Insights: YouTube Influencers and Influencer Marketing

Posted on January 9, 2019 by cspenn

In this episode of In-Ear Insights, influencer marketing will be hot this year, and few channels have as much long-term sway as YouTube. Part television, part search engine, YouTube is the undisputed heavyweight of free video (Netflix for the fully paid side). What should companies be looking for on YouTube when it comes to influencers? […]

Tips for Using Data to Survive End-Of-Year Planning

Posted on January 4, 2019 by Katie Robbert

This post was originally published on Spin Sucks It’s the most wonderful time of the year… …for annual planning! Well, it’s Q4, and everyone is scrambling to create their plan for January 1st. New Year, New You. What’s the deal with that? I equate annual planning to creating resolutions. If you wait until January to start […]

{PODCAST} In-Ear Insights: 2019 Marketing Planning

Posted on January 3, 2019 by cspenn

It’s the new year, a new, fresh start. While self-help folks will debate the semantics of whether a new year really is a new you or not, the reality in the business world is that a new year means new plans, new goals and targets to hit, new budgets, and new ideas to try out. […]

Insights Insider: Our Daily Video Content Process

Posted on December 28, 2018 by cspenn

Carrie Wilkerson recently asked how I produce a new video every single day. The process is straightforward and incorporates tools such as Techsmith’s Camtasia, the ffmpeg encoder, Otter.ai, Evernote, and others. Watch the video for a walkthrough in 15 minutes of the publication process. Can’t see anything? Watch it on YouTube here. Need help with […]

{PODCAST} In-Ear Insights: 2019 Planning and Predictive Analytics

Posted on December 19, 2018 by cspenn

In this episode of In-Ear Insights, cofounders Katie Robbert and Christopher Penn discuss predictive analytics as a planning tool for your 2019 marketing. What data should you use? How should you approach a predictive analytics project? How much planning should go into predictive analytics? What pitfalls should you look to avoid? Tune in: Download the […]