The customer experience is arguably the most important part of your business. Without customers, you aren’t able to meet any of your business goals. Without a solid customer experience, you will have a hard time attracting and keeping new business. How do we even start to tackle the customer experience and understand what our audience […]
Read More… from Powering Customer Experience with Predictive Analytics – Evangelism
In this episode of In-Ear Insights, Katie Robbert and Christopher Penn discuss the hottest forecasted marketing trend of 2019: Instagram Influencer Marketing. Learn how the Trust Insights team identified this trend, what tools, techniques, and technologies we recommend for working with Instagram, how the new API changes will impact influencers, and so much more. httpv://youtu.be/XXX?rel=0 […]
Read More… from {PODCAST} In-Ear Insights: Instagram Influencer Marketing in 2019
The customer experience is arguably the most important part of your business. Without customers, you aren’t able to meet any of your business goals. Without a solid customer experience, you will have a hard time attracting and keeping new business. How do we even start to tackle the customer experience and understand what our audience […]
Read More… from Powering Customer Experience with Predictive Analytics – Loyalty
Artificial intelligence is a powerful tool, but until recently, has required substantial technical expertise even for a proof of concept. Drone technology has equally been either cheap but unreliable or very expensive and required significant training. In this video, watch as cofounder Christopher Penn shows the integration of a DJI Tello drone, Google Photos, and […]
Read More… from Winning with AI: Drones and IBM Watson Visual Recognition
In this episode, listen to co-founder Christopher Penn’s keynote address to the FUSE Digital Marketing Summit, an elite, invitation-only event for CMOs and top marketing leaders. Hear what leaders heard about adapting their organizations for AI, learning what’s coming, and what to do to prepare their companies. If you’d like to watch the video instead […]
Read More… from {PODCAST} In-Ear Insights: AI for Digital Marketing Leaders
The customer experience is arguably the most important part of your business. Without customers, you aren’t able to meet any of your business goals. Without a solid customer experience, you will have a hard time attracting and keeping new business. How do we even start to tackle the customer experience and understand what our audience […]
Read More… from Powering Customer Experience with Predictive Analytics – Ownership
In this week’s episode of In-Ear Insights, we eavesdrop on our MarketingProfs B2B Forum session talk about AI and analytics. When only 30% of CMOs use the analytics their organizations generate, and 70% of companies ignore their data, we know there’s plenty of room for improvement. Tune in as we explore AI and how it’s […]
In this series of posts by the Trust Insights team, we’ll be examining the earnings calls of major publicly-traded companies in the marketing space to get a sense, a pulse of the marketing industry. We’ll look at dozens of companies in the marketing space, all publicly-traded, to see what’s on executives’ minds. The Stock Basket […]
At the most recent MarketingProfs B2B Forum, cofounders Katie Robbert and Christopher Penn noted alarming similarities in the claims, creative, and efforts of many B2B marketing vendors. Why is B2B marketing so stale? Why is it stuck in such a rut of whitepaper, webinar, and email? Shouldn’t there be more to it? Listen in as […]
Read More… from {PODCAST} In-Ear Insights: Why is B2B Marketing So Stale?
“With great power comes great responsibility.” – Uncle Ben When you’re in a position to give back, are you obligated to do so? Absolutely not. It’s a personal choice. But there is a lot is going on in this world right now which isn’t great. And it tends to leave us feeling helpless and hopeless. Companies […]
Read More… from Why you should volunteer to use your marketing powers for good
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