IBM THINK is the premier gathering of technologists, marketers, and subject matter experts for all things IT, security, compliance, and AI/machine learning. I’m honored to be speaking again at THINK, this year in San Francisco, February 11-15. What will I be presenting? I’ll be showing some brand new applications of machine learning for marketing, five […]
In this episode of In-Ear Insights, Christopher Penn and Katie Robbert discuss the journey to becoming public speakers, public speaking tips and tricks for new speakers, and what speakers do most wrong. Interested in bringing a Trust Insights team member to speak at your event? Visit our Speakers page for more information. Listen to the […]
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You know the Trust Insights team for the work we do. Did you know that there are humans behind the machines? Believe it. We thought you’d enjoy getting to know us on a more personal level. Here are some things you might not know about Advisor Gini Dietrich: Do you believe in ghosts? OF COURSE […]
We’re asked: What do you see as the top data challenges facing marketers in the next couple of years? Let’s start with “prediction” because marketers love predictions. In late 2018 and early 2019, marketers are all about the new trends for the year. However, because the rate of technological change is continually accelerating that a […]
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In this audio recording from the MinneAnalytics MinneFRAMA finance conference, listen as Trust Insights co-founder delivers a technical talk on the applications of AI for marketing. Watch the talk here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is […]
Read More… from {PODCAST} In-Ear Insights: How AI Will Change Marketing, from MinneFRAMA 2018
Michael asks, with regard to Gary Vaynerchuk’s advice about documenting versus creating content for marketing purposes, what should we be documenting? This is a great question. Gary talks about what he knows and what his team does. His content is based on his experiences which means that it is optimized for him and the way […]
Read More… from Marketing Insights Q&A: Documenting versus Creating Content for Marketing
In this episode of In-Ear Insights, Katie and Chris dig into the most-overlooked digital analytics tool at most companies: Google Search Console. They dig into what it is, what analytics it offers, how to use the data, what conclusions to draw from it, and why Google Search Console should be on the bookmarks bar of […]
Read More… from {PODCAST} In-Ear Insights: What Marketers Need to Know About Google Search Console
YouTube is a search engine The thing a lot of marketers get wrong about YouTube is thinking that it’s only a video sharing platform, or even that it’s a social media platform. It’s not. YouTube is a search engine. Many people search YouTube for “how do I?” and if you are in a business where […]
Read More… from Marketing Insights: How to use YouTube for Organic Marketing
In this episode of In-Ear Insights, influencer marketing will be hot this year, and few channels have as much long-term sway as YouTube. Part television, part search engine, YouTube is the undisputed heavyweight of free video (Netflix for the fully paid side). What should companies be looking for on YouTube when it comes to influencers? […]
Read More… from {PODCAST} In-Ear Insights: YouTube Influencers and Influencer Marketing
This post was originally published on Spin Sucks It’s the most wonderful time of the year… …for annual planning! Well, it’s Q4, and everyone is scrambling to create their plan for January 1st. New Year, New You. What’s the deal with that? I equate annual planning to creating resolutions. If you wait until January to start […]
Read More… from Tips for Using Data to Survive End-Of-Year Planning
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