You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading for the week beginning April 29, 2019. SEO guide to optimizing your LinkedIn profile for […]
Read More… from Marketing Analytics, Data Science and Leadership – April 29, 2019 Week In Review
A little while back we introduced another segment of the market, the machines, You can read the full post here: https://www.trustinsights.ai/blog/2019/03/marketing-to-machines-the-b2m-segment/ Now we need to explore your current skill set as a manager and leader. With more automation and machine learning, you might feel like you need to start over. Surprise! You don’t. Believe it […]
Read More… from Using what you know to manage the machines – part 1
Quick plug: register for our April 30 free webinar on how to measure the right marketing data. We’re down to about 3 seats left. Sometimes a problem is a blessing in disguise. For the last two weeks, as some of you have noticed and kindly let us know, our newsletter hasn’t been working correctly. The […]
In this episode of In-Ear Insights, Katie and Chris talk about the power of brand. What is brand strategy? How do we effectively measure our brand marketing? Listen in to learn the difference between a branded house and a house of brands, how to think about brand strategy, and what the most important brand measurement […]
Read More… from {PODCAST} In-Ear Insights: Brand Strategy and Brand Measurement
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. The Doctor Is in: What HIPAA Compliance Means for Amazon via @WhartonKnows Millions of people […]
Read More… from Marketing Analytics, Data Science and Leadership: April 22, 2019 Week In Review
This article first appeared on Spin Sucks: https://spinsucks.com/marketing/automation-not-always-answer/ One of the hottest topics for marketers is automation through artificial intelligence and machine learning. I’m here to tell you, automation isn’t always the answer. I know, blasphemy. Trust Insights, is all about automating redundant marketing tasks. It’s one of the core services we offer, and to say that […]
Quick plug: register for our April 30 free webinar on how to measure the right marketing data. We’re down to about 10 seats left. I go to a lot of conferences. In any given year, I’ll have the pleasure and privilege to attend and speak at several dozen events and conferences. They all have something […]
In today’s episode of In-Ear Insights, we’re pleased to present the audio from Katie Robbert’s lunchtime keynote at the HELLO Conference. In this dynamic and humorous talk, Katie covers predictive analytics for social media marketing. You’ll learn common use cases of predictive analytics, the two major branches of predictive analytics, and how marketers can get […]
Read More… from {PODCAST} In-Ear Insights: Predictive Analytics for Social Media Marketers Keynote
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. New Study From Forrester: The Value Of Building An Analytics Culture via @KimWhitler This recap […]
Read More… from Marketing Analytics, Data Science and Leadership – April 15, 2019 Week In Review
As marketers, especially B2B marketers, we care about many metrics. We like followers and audiences, we enjoy people caring and sharing our content, but we really love predicting traffic to our own media properties. Why? The closer we can measure towards the bottom of the marketing operations funnel, the more likely a metric is to […]
Read More… from Predicting Traffic for B2B Content: A Trust Insights/BuzzSumo Study
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