We were asked: Is there ever a reason to use Google Analytics tracking codes separate from Google Tag Manager, or should they always be together? Google Tag Manager should always be the way we deliver Google Analytics, without exception. For a brief period in 2016, we needed to separate them with the Accelerated Mobile Pages […]
Read More… from Marketing Insights Q&A: Google Tag Manager and Analytics
This week, we’ve got lots of new, free stuff for you, from our new Instant Insights to deep dives into compliance. Let’s dig in. One of the most common questions during keynotes is, “Can I get X slide?” Rather than hand out massive slide decks filled with 99% of stuff you don’t want, we’re taking […]
In this episode of In-Ear Insights, listen as CEO Katie Robbert and Christopher Penn discuss the process of aligning marketing technology and artificial intelligence initiatives with best practices for governance and compliance as part of the run-up to the IBM Win with AI Summit. (register here for the summit in NYC!) One of the reasons […]
Read More… from {PODCAST} In-Ear Insights: Governance of Marketing Technology and AI
Genevieve asks, “What tips would you give to someone wanting to start a podcast?” Having been a podcaster since 2005, I have so many. To keep it simple we’ll focus on the best practices. There are 10 basic best practices that are important for starting a podcast and doing it well for your business: Have clear, […]
Read More… from Marketing Insights Q&A: How to start a podcast?
This week, we’ve got a refreshed look at AI and content marketing, some thoughts for jobseekers, and a roundup of what’s new and news in data & analytics. As social media continues to be over-saturated with content, it’s become harder and harder to create branded content with a distribution process that actually delivers results. It’s […]
In this episode of In-Ear Insights, listen as cofounders Katie Robbert and Christopher Penn discuss all things employment for jobseekers, such as: What jobseekers should be doing in interviews Tactical tips for LinkedIn profiles Is Comic Sans ever appropriate? What hiring managers really want How to demonstrate skills without breaking NDAs How many jobs to […]
Read More… from {PODCAST} In-Ear Insights: Jobseekers and Personal Brands
Marketing Insights Q&A: How will AI change social media management in the next two to five years? We have no way of knowing exactly what’s going to happen in the next two to five years in AI. We had no idea in 2015, that shortly thereafter, in less than 18 months, deep mind would be […]
Read More… from Marketing Insights Q&A: How will AI change social media?
Thank you for subscribing to the Trust Insights quarterly update. I am Katie Robbert, the CEO and co-founder, and your guide to translating Christopher Penn’s brain into plain English. It seems everywhere you turn today, you hear about how artificial intelligence and machine learning are going to take over your jobs. It’s not quite that […]
Read More… from Data In The Headlights Quarterly CEO Update, 26 July 2018
In today’s episode of the In-Ear Insights podcast, we look at the power of pets – namely, dog and cat petfluencers. We dig into: What is an influencer? Why dogs make better influencers than cats when it comes to costumes. How to think about pet influencers, including analytics to assess. Tactical takeaways, such as where […]
Read More… from {PODCAST} In-Ear Insights: Cats and Dogs of Pet Influencer Marketing
This week, we challenge our assumptions in marketing with a look at a 4-way A/B test’s results, plus the week’s news in data. In this issue’s Bright Idea, we look at data and assumptions. I run a personal newsletter every Sunday night, and one of the criteria for what I share has been whether or […]
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