In today’s episode of In-Ear Insights, listen in to co-founder Christopher Penn’s talk at this year’s Content Marketing World conference. In this episode, Chris walks through AI and the future of content marketing. Chris covers what AI is in use for content marketing today, examples of how it’s making a difference, and what to expect […]
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How do you do a proper social media audit? There are a lot of steps to a properly done, well constructed social media audit. However, the function of a social media audit is simple. The purpose is to find out what’s working with your social media programs so you can continually improve. The components of […]
Read More… from Marketing Insights Q&A: How To Do A Social Media Audit
Over the past 6 months, we’ve operated under the name BrainTrust Insights. As we’ve worked with you, more customers, more companies, we’ve realized the name doesn’t match what you’ve asked for, so we’re changing it. Why? See if this sounds familiar. You do the hard work of gathering data, cleaning it, and preparing it. You […]
In today’s episode of In-Ear Insights, listen in to CEO Katie Robbert’s talk at this year’s INBOUND18 conference. Katie covers the spectrum of predictive analytics – what it is, why it matters, and how to get started. Enjoy the talk, and if you have questions about it, please visit www.TrustInsights.AI to ask her. If you’d […]
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As part of the “Win with AI” summit I attended recently, we want to talk about creating an AI strategy. How do you how do you put together a strategy for introducing artificial intelligence? Full disclosure, I have an IBM champion and my company Trust Insights is a registered IBM Business Partner. Any purchases you make […]
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In this episode of In-Ear Insights, listen as co-founders Katie Robbert and Christopher Penn discuss the skills of a modern data scientist. What should a modern data scientist be able to do? Who is cut out to be a data scientist? What are the foundational skills people should learn who want to pursue data science? […]
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We had the pleasure of attending and speaking at INBOUND18, inbound marketing’s signature annual conference put on by Hubspot. This year’s event featured speakers from across the marketing spectrum. Let’s take a quick walk through some of what the audience thought were the key points, based on social audience engagement. Deepak Chopra: “Human beings would […]
We had the pleasure of attending and speaking at Content Marketing World 2018, content marketing’s signature annual conference. This year’s event featured speakers from across the content marketing spectrum. Let’s take a quick walk through some of what the audience thought were the key points, based on social audience engagement. Ann Handley: “Email marketing is […]
Should marketers focus on developing left brain or right brain skills? Should they focus on analytics or creativity? Neither are focus areas. Typically, you can’t be one or the other exclusively. Most people are a combination of both. These are the attributes and characteristics of the person rather than the skills they have developed. Some […]
Read More… from Marketing Insights Q&A: Left Brain or Right Brain
You’ve heard the term Robotic Process Automation and you’re probably thinking, “That doesn’t apply to me. That’s a sophisticated technology that’s years away from being relevant.” Well, that’s where you’d be wrong. What is Robotic Process Automation? Robotic process automation (RPA) is the application of technology that allows employees in a company to configure computer […]
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