This week, we’ve got a refreshed look at AI and content marketing, some thoughts for jobseekers, and a roundup of what’s new and news in data & analytics. As social media continues to be over-saturated with content, it’s become harder and harder to create branded content with a distribution process that actually delivers results. It’s […]
{PODCAST} In-Ear Insights: Jobseekers and Personal Brands
In this episode of In-Ear Insights, listen as cofounders Katie Robbert and Christopher Penn discuss all things employment for jobseekers, such as: What jobseekers should be doing in interviews Tactical tips for LinkedIn profiles Is Comic Sans ever appropriate? What hiring managers really want How to demonstrate skills without breaking NDAs How many jobs to […]
Read More… from {PODCAST} In-Ear Insights: Jobseekers and Personal Brands
Marketing Insights Q&A: How will AI change social media?
Marketing Insights Q&A: How will AI change social media management in the next two to five years? We have no way of knowing exactly what’s going to happen in the next two to five years in AI. We had no idea in 2015, that shortly thereafter, in less than 18 months, deep mind would be […]
Read More… from Marketing Insights Q&A: How will AI change social media?
Data In The Headlights Quarterly CEO Update, 26 July 2018
Thank you for subscribing to the Trust Insights quarterly update. I am Katie Robbert, the CEO and co-founder, and your guide to translating Christopher Penn’s brain into plain English. It seems everywhere you turn today, you hear about how artificial intelligence and machine learning are going to take over your jobs. It’s not quite that […]
Read More… from Data In The Headlights Quarterly CEO Update, 26 July 2018
{PODCAST} In-Ear Insights: Cats and Dogs of Pet Influencer Marketing
In today’s episode of the In-Ear Insights podcast, we look at the power of pets – namely, dog and cat petfluencers. We dig into: What is an influencer? Why dogs make better influencers than cats when it comes to costumes. How to think about pet influencers, including analytics to assess. Tactical takeaways, such as where […]
Read More… from {PODCAST} In-Ear Insights: Cats and Dogs of Pet Influencer Marketing
Data In The Headlights, 18 July 2018
This week, we challenge our assumptions in marketing with a look at a 4-way A/B test’s results, plus the week’s news in data. In this issue’s Bright Idea, we look at data and assumptions. I run a personal newsletter every Sunday night, and one of the criteria for what I share has been whether or […]
Impact Of The Great Twitter Bot Purge on Elected Officials
Over the past few weeks, Twitter announced it was taking action to not only reduce the number of bots and spammy accounts on the service, but would be deleting accounts that were clearly non-human. As part of that announcement, they estimated that up to 6% of all Twitter accounts would be affected and all human […]
Read More… from Impact Of The Great Twitter Bot Purge on Elected Officials
Marketing automation using R Studio: part 1
Marketers have so much on their plates these days. They are expected to be a jack-of-all-trades and an expert at all things. You can’t fix how big your workload is but you can find ways to make your job a little easier. What would you do with your time if you could use automation for […]
Data in the Headlights, 11 July 2018
This week, we dig into data around elections and who’s registered to vote. Lots to look into, so let’s dig in right after the break. In this issue’s Bright Idea, we dug into the Census Bureau’s 2016 voter supplement. This data set, collected by the US government, looks at how citizens behaved in elections. We […]
Encouraging Voter Registration : Deep Dive into 2016 Census Data
At Trust Insights, one of our core values is, “We are cooperative and aware.” When we consider what invites change in government, the single greatest factor is voter participation. Regardless of political or ideological affiliation, encouraging more citizens to become aware of and actively participate/cooperate in the political process is a worthy aim. Why don’t […]
Read More… from Encouraging Voter Registration : Deep Dive into 2016 Census Data
Newsletter
Podcast
