This is the worst performing newsletter of the year. In fact, we couldn’t choose any worse a week to send an email newsletter than this week. Why? Using predictive analytics, we know this week will be the worst week for anyone to open and read an email newsletter for the rest of calendar year 2018. […]
Avoiding Kennel Cough with Predictive Analytics
For those who observe, we wish you a safe, happy, healthy Fourth of July week. In the spirit of keeping things a little lighter as people travel and vacation, we thought we’d turn our attention to a problem dog owners face every year: kennel cough. When do people search for kennel cough the most? Of […]
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Issues with Predictive Analytics
Marketers should be using predictive analytics to help plan out their tactics, specifically their content marketing. But what are the issues with predictive analytics when it comes to marketing planning? Predictive analytics is a hot topic. We spend a lot of time talking about how beneficial predictive analytics can be to our business decisions but […]
Data in the Headlights, 27 June 2018
This week, we’re launching our podcast, and we dipped our toes a bit into political discourse and the media landscape. Let’s get right to the good stuff. In this issue’s Bright Idea, podcasting is hot right now, and will be for some time to come. According to Edison Research, 64% of adults in America are […]
Marketing Insights Q&A: Where do I get started learning marketing analytics?
Marketing Insights Q&A: Where do I get started learning marketing analytics? We get this question and its variants, like “how to learn marketing analytics” often. There are three sets of content to pay attention to when learning marketing analytics: courses, books, and blogs. Courses will help you build a foundation of knowledge, books will help […]
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Analysis of 6 Months of Political Posts on Facebook
At Trust Insights, we like to see what’s hiding in the data. While much is made of how services like Facebook may have political outcomes, not as much is made of how participants on these services send and receive information. We decided to take a look under the hood. Author’s note: please keep any discussion […]
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Data in the Headlights, 20 June 2018
This week, a new case study on the power of emotions in customer complaints, along with a backlash on influencers via Unilever, NLP, time series modeling, and technical SEO diagnosis. Lots to dig into! In this issue’s Bright Idea, customer complaints are undoubtedly difficult to deal with, especially when they highlight known, complex weaknesses within […]
Marketing Insights Q&A: Google Data Studio Best Practices
Before we get into best practices for building a Google Data Studio dashboard, let’s quickly review what Data Studio is, what it isn’t, and how to construct a dashboard. What Data Studio Is Google’s Data Studio makes dashboards. That’s the simplest way to put it. Marketers use dashboards as a quick way to display a […]
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Data in the Headlights, 13 June 2018
No one disputes that video is an essential part of content marketing today. According to the most recent Internet Minute statistics, YouTube users alone watch 4.3 million videos every 60 seconds. YouTube is commonly cited as the second largest search engine in the world, with users looking for instructions on how to do nearly everything […]
Marketing Insights Q&A: What is the best advice for a marketer just starting out?
Welcome to another Marketing Insights Q&A. Today’s question we’re answering is: What is the best advice for a marketing just starting out? To answer this, we’ll talk through the three Ps: People: your personal network of people smarter and better than you as well as your peers Process: your golden cookbook of strategies, tactics, and […]
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