Blog - Page 28 of 150 - Trust Insights Marketing Analytics Consulting

Using ChatGPT for Survey Analysis

Posted on November 2, 2023 by Katie Robbert

This content was originally featured in the November 1 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/11/inbox-insights-november-1-2023-chatgpt-survey-analysis-root-cause-analysis/. Last week we ran our quarterly 1 question survey. We asked, “If you had money left over in your marketing budget this year, what would you spend it on?” You can still respond to our 1 question survey here: https://www.trustinsights.ai/contact/1-question-survey-from-trust-insights-q4-2023/ We’re […]

In-Ear Insights: Predictive Analytics, Productivity, and Management

Posted on November 1, 2023 by cspenn

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to better manage people and marketing through frameworks, predictive analytics, and anticipation. We talk about how anticipating questions, needs, and potential issues can help smooth communications between managers and employees. Chris shares how predictive analytics and AI assistants can help […]

How Generative AI can help with Monthly Reporting

Posted on October 31, 2023 by Katie Robbert

This data was originally featured in the October 4, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/10/inbox-insights-october-4-2023-technology-and-connections-generative-ai-for-tasks/. It’s monthly reporting time, and monthly reporting is one of the greatest opportunities for us to find efficiencies and use Generative AI to expedite the process. How long does monthly reporting take you? For me, doing reporting for our clients takes […]

So What? Review of the September 2023 CMO Survey

Posted on October 27, 2023 by Katie Robbert

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we review the September 2023 CMO Survey. We walk through what is the Bi-annual CMO Survey, […]

Marketing Event Attendee Success Guide

Posted on October 26, 2023 by Katie Robbert

This content was originally featured in the September 27, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/09/inbox-insights-september-27-2023-marketing-event-attendee-success-guide-marketing-jobs/. We’re in full swing of event season. People are traveling again. And, if you’re like me, you have mixed emotions about the whole thing. Prior to Covid, we would publish a marketing event attendees guide to success for each conference and […]

In-Ear Insights: CMO Survey, AI, and 2024 Marketing Budgets

Posted on October 25, 2023 by cspenn

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the peculiar budget cuts that CMOs are making for 2024 marketing budgets and how it will impact marketing teams. We talk about the surprising reductions in spending for CRM, customer experience, and brand building. We analyze the disconnect between using AI […]

Understanding Customer Needs with a Purpose and Data

Posted on October 24, 2023 by Katie Robbert

This data was originally featured in the October 11, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/10/inbox-insights-october-11-2023-understanding-customer-needs-with-purpose-and-data/. One of the biggest challenges with the fractured social media landscape we face as marketers is what to do about previously reliable public data. For more than 15 years, marketers and the general public relied – perhaps too heavily – on […]

So What? Revisiting Video SEO tactics

Posted on October 20, 2023 by Katie Robbert

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on Video SEO tactics. We walk through how generative AI has changed video SEO, […]