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What do CEOs need to do about employee concerns about generative AI?

Posted on October 12, 2023 by Katie Robbert

This content was originally featured in the September 13, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/09/inbox-insights-september-13-2023-ceos-and-generative-ai-2023-holiday-retail-season-planning/. What do CEOs need to do about employee concerns about generative AI? You’ve ready plenty of articles about what C-Suite needs to know. and you’ve heard the concerns from employees about generative AI. But have the two conversations converged? CEOs, and […]

Revisiting old marketing tactics and strategies

Posted on October 10, 2023 by Katie Robbert

This data was originally featured in the September 20, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/09/inbox-insights-september-20-2023-revisiting-marketing-tactics-and-strategies/. In the cold open, Katie recommended taking a new look at old marketing tactics and strategies, revisiting things that you haven’t looked at in a while. This is an excellent idea and one to do on a regular basis, perhaps quarterly. […]

In-Ear Insights: MarketingProfs B2B Forum 2023 Takeaways

Posted on by cspenn

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss key takeaways from the recent MarketingProfs B2B Forum conference. We cover topics like AI, digital marketing tactics, and generative content. Katie shares insights on non-AI focused sessions and the importance of remembering that technology is just a tool. Chris discusses legal […]

Retail Season Planning

Posted on October 5, 2023 by Katie Robbert

This data was originally featured in the September 13, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/09/inbox-insights-september-13-2023-ceos-and-generative-ai-2023-holiday-retail-season-planning/. Now that Labor Day has come and gone in the USA (for non-USA folks, it’s the end of summer and return to work for many), it’s time to start thinking about the tail end of the year. While we shared a […]

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In-Ear Insights: Generative AI Governance Strategies for Leaders

Posted on by cspenn

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss generative AI governance and adoption in business and how leaders can put effective guardrails in place through understanding employee needs and setting clear expectations. [podcastsponsor] Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio […]

Innovation starts with a good foundation

Posted on October 3, 2023 by Katie Robbert

This content was originally featured in the August 30, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/08/inbox-insights-august-30-2023-foundations-of-innovation-ai-driven-pumpkin-spice/. When I worked at the other company a million years ago, the leadership team relied on the staff to help come up with new ideas. They formed an “innovation committee.” The purpose of the committee was to generate new ideas for […]

So What? Crisis Comms and Generative AI

Posted on September 29, 2023 by Katie Robbert

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on Crisis Comms and Generative AI. We walk through the basics of Crisis Comms […]

Content Curation Systems

Posted on September 28, 2023 by Katie Robbert

This data was originally featured in the September 6, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/09/inbox-insights-september-6-2023-when-chatgpt-goes-sideways-content-curation-systems/. Over the past week, we’ve received and witnessed quite a number of questions along the general theme of content curation: “Does anyone have experience cataloging content or a tool they’ve used to automate content cataloging?” “Does anyone here have a recommendation […]