In this episode of In-Ear Insights, Katie and Chris discuss how to pick the right AI tools, answering the common question, “Which AI tool should I be using?” We explain starting with the problem, not the tool. Katie recommends the 5 P’s to evaluate AI readiness. We emphasize choosing AI intentionally, testing tools against requirements. […]
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INBOX INSIGHTS: Auditing Marketing Tactics, Generative AI for Data (8/9):: View in browser 👉 đź“• Get our new book, The Woefully Incomplete Book of Generative AI, absolutely free of financial cost đź“• 👉 Watch the newest version of our keynote talk, the Marketing Singularity, recorded live at MAICON 2023! đź“ş Are Your Marketing Tactics Out […]
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This data was originally featured in the July 26, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/07/inbox-insights-july-26-2023-agency-ai-readiness-ai-podcast-guests/. In this week’s Data Diaries, in celebration both of the ubiquity of the Barbie movie and the endless torrent of news about artificial intelligence, we wanted to bring those two threads together. There are, as one might imagine, a number of […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on Pre-requisites for Large Language Model AI Fine-Tuning. We walk through what kinds of data […]
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This data was originally featured in the July 5, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/07/inbox-insights-july-5-2023-predicting-when-not-to-send-email-substack-newsletters/. In this week’s Data Diaries, it should be no surprise that email marketing is hotter than ever, even on the slow weeks as Katie mentioned in the opening. With chaos engulfing social media, ads becoming more expensive due to reduced inventory, […]
INBOX INSIGHTS: Artisanal vs. AI, ChatGPT and Job Losses (8/2):: View in browser 👉 đź“• Get our new book, The Woefully Incomplete Book of Generative AI, absolutely free of financial cost đź“• 👉 Watch the newest version of our keynote talk, the Marketing Singularity, recorded live at MAICON 2023! đź“ş August 2023 One Click Poll Please […]
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In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss takeaways from the recent Marketing AI Conference, MAICON 2023. We talk about the growth of the event, Chris’s generative AI keynote, and share highlights from other speakers on AI regulation, ethics, and impact on jobs. We debate whether agile development processes […]
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This content was originally featured in the June 28, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/06/inbox-insights-june-28-2023-monthly-reporting-part-4-common-crawl-in-ai/. Wow, you’ve stuck with me this long, I’m so glad to see you back again! This is where we put all the pieces of the puzzle together and discuss our final segment of monthly reporting. As a quick recap, we walking […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on how to be a good podcast guest. We walk through lessons learned from 15 […]
This data was originally featured in the March 29, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/03/inbox-insights-march-29-2023-staying-productive-instagram-engagement/. In this week’s Data Diaries, as we close out the quarter, let’s check in on how things are going for brand influencers on Instagram and see how they are faring on one of the world’s most popular social networks? Let’s first […]
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