INBOX INSIGHTS: Be Your Authentic Self, Marketing Jobs Recession (8/16):: View in browser 👉 📕 Get our new book, The Woefully Incomplete Book of Generative AI, absolutely free of financial cost 📕 👉 Watch the newest version of our keynote talk, the Marketing Singularity, recorded live at MAICON 2023! 📺 Be Your Authentic Self I’m […]
In-Ear Insights: How To Use Generative AI For Competitive Analysis
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how large language models with perfect memory can assist with competitive analysis. They explain how these tools can quickly synthesize vast amounts of public data to provide insights into competitors’ offerings, differentiation, and performance. Katie and Chris note the importance of […]
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ChatGPT Code Interpreter
This data was originally featured in the July 12, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/07/inbox-insights-ai-efficiencies-ripple-effects-chatgpt-code-interpreter/. In this week’s Data Diaries, let’s take a brain-melting look at the newest AI data analysis tool, GPT-4 Code Interpreter from OpenAI. Housed within the familiar ChatGPT interface, Code Interpreter is part of the $20/month paid plan, and after you see […]
So What? How to audit your marketing tactics with the 5Ps
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on how to audit your marketing tactics with the 5Ps. We walk through the basics […]
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How to get your agency ready for AI
This content was originally featured in the July 26, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/07/inbox-insights-july-26-2023-agency-ai-readiness-ai-podcast-guests/. A few weeks ago I got to sit down and talk with my good friend, Brooke Sellas for her podcast, “The Marketing Agency Show”. In case you missed it, you can watch the episode here: https://www.youtube.com/watch?v=gmvJDiPuP18 In the episode, we talked […]
In-Ear Insights: Which AI Tool Should I Be Using?
In this episode of In-Ear Insights, Katie and Chris discuss how to pick the right AI tools, answering the common question, “Which AI tool should I be using?” We explain starting with the problem, not the tool. Katie recommends the 5 P’s to evaluate AI readiness. We emphasize choosing AI intentionally, testing tools against requirements. […]
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INBOX INSIGHTS, August 9, 2023: Auditing Marketing Tactics, Generative AI for Data
INBOX INSIGHTS: Auditing Marketing Tactics, Generative AI for Data (8/9):: View in browser 👉 📕 Get our new book, The Woefully Incomplete Book of Generative AI, absolutely free of financial cost 📕 👉 Watch the newest version of our keynote talk, the Marketing Singularity, recorded live at MAICON 2023! 📺 Are Your Marketing Tactics Out […]
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AI Podcast Guests
This data was originally featured in the July 26, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/07/inbox-insights-july-26-2023-agency-ai-readiness-ai-podcast-guests/. In this week’s Data Diaries, in celebration both of the ubiquity of the Barbie movie and the endless torrent of news about artificial intelligence, we wanted to bring those two threads together. There are, as one might imagine, a number of […]
So What? Pre-requisites for Large Language Model AI Fine-Tuning
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on Pre-requisites for Large Language Model AI Fine-Tuning. We walk through what kinds of data […]
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Substack Deep Dive
This data was originally featured in the July 5, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/07/inbox-insights-july-5-2023-predicting-when-not-to-send-email-substack-newsletters/. In this week’s Data Diaries, it should be no surprise that email marketing is hotter than ever, even on the slow weeks as Katie mentioned in the opening. With chaos engulfing social media, ads becoming more expensive due to reduced inventory, […]
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