This content was originally featured in the February 8, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/02/inbox-insights-february-9-2023-technical-continuity-planning-twitter-scraping/. Previously I talked about business continuity, and what happens when people leave. But what happens when the software you rely on to run your business makes a major change without warning? This is where you need technical continuity. A good example […]
INBOX INSIGHTS: B2B Influencer Marketing, ChatGPT Professional Development (5/3) :: View in browser 👉 59 days until Google Analytics’ Universal Analytics shuts down. Take our GA4 course to get going now on Google Analytics 4 👉 Want someone to just do it for you? Let us know how we can help. May 2023 One Click […]
In this week’s In-Ear Insights, Christopher Penn and Katie Robbert discuss B2B influencer marketing, which is becoming more prominent in the B2B marketing space. B2B influencer marketing is an endorsement where a B2B marketer uses their influence to endorse a product or service because of the reputation they have. Unlike B2C, B2B influencer marketing is […]
Read More… from In-Ear Insights: What Is B2B Influencer Marketing?
This data was originally featured in the March 1, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/03/inbox-insights-march-1-2023-good-and-bad-advice-conventional-metrics/ In this week’s Data Diaries, let’s talk about analytics assumptions. I was asked recently about a specific web analytics metric, bounce rate, and what could be done to reduce bounce rate. On the surface, this seems like a straightforward, logical question, […]
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Katie and Chris answer your marketing, data, and AI questions every Monday. This week, Charlie asked, “For the case of using ChatGPT because someone is not savvy enough to draw out insights, it may be “dangerous” in the sense that if we aren’t skilled enough to draw out initial insights we may not be […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on Fine-tuning large language models (LLM). We walk through what they are and what kind […]
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This content was originally featured in the December 7, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/12/inbox-insights-december-7-2022-goal-setting-with-community-12-days-of-data/ Goal setting can be deeply personal for some people. Goal setting is also how businesses thrive and survive. But this post isn’t about how to set a goal. This post is about what to do once you set the goal and […]
INBOX INSIGHTS: Large Language Models and Fine Tuning (4/26) :: View in browser 👉 67 days until Google Analytics’ Universal Analytics shuts down. Take our GA4 course to get going now on Google Analytics 4 Look Before You Leap Into a Large Language Model Are you thinking of introducing a large language model, like ChatGPT […]
Read More… from INBOX INSIGHTS, April 26, 2023: Large Language Models and Fine Tuning
In this week’s In-Ear Insights, Katie and Chris answer the big question that people are afraid to ask for fear of looking silly: what IS a large language model? Learn what an LLM is, why LLMs like GPT-4 can do what they do, and how to use them best. Tune in to learn more! [podcastsponsor] […]
Read More… from In-Ear Insights: What Is A Large Language Model?
This data was originally featured in the September 21, 2022 newsletter, found here: https://www.trustinsights.ai/blog/2022/09/inbox-insights-september-21-2022-ai-for-content-creation-social-media-engagement/ In this week’s Data Diaries, let’s talk about social media benchmarks, which is also the topic of this week’s livestream. What social network is delivering the kinds of engagement we, as marketers, would be interested in? In partnership with our colleagues […]
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