INBOX INSIGHTS: Mental Health Awareness (5/10) :: View in browser 👉 52 days until Google Analytics’ Universal Analytics shuts down. Take our GA4 course to get going now on Google Analytics 4 👉 Want someone to just do it for you? Let us know how we can help. Mental Health Resources – Mental Health Awareness […]
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In this week’s In-Ear Insights, Katie and Chris talk social scheduling software. What is social media scheduling software, how is it different than social media management software, and what are the things to look for when choosing a social scheduling vendor? Tune in to find out! [podcastsponsor] Watch the video here: Can’t see anything? Watch […]
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This data was originally featured in the September 14th, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/09/inbox-insights-process-isnt-the-enemy-google-helpful-content-update/ In this week’s Data Diaries, let’s talk about Google’s Helpful Content Update. According to Google, the update completed its rollout on September 9, after a multi-week process that began August 25. The question is, is anyone seeing impact from it? We […]
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Katie and Chris answer your marketing, data, and AI questions every Monday. This week, Beth asked, “What would be the best way to extract Universal Analytics data in order to have it after Google Analytics 4 take place?” Tune in every Monday to get your question answered! Got a question you want us […]
Read More… from Mailbag Monday: The best way to extract Universal Analytics data?
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus B2B Influencer Marketing Measurement. We walk through what B2B influencer marketing measurement is, where B2B […]
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This content was originally featured in the February 8, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/02/inbox-insights-february-9-2023-technical-continuity-planning-twitter-scraping/. Previously I talked about business continuity, and what happens when people leave. But what happens when the software you rely on to run your business makes a major change without warning? This is where you need technical continuity. A good example […]
INBOX INSIGHTS: B2B Influencer Marketing, ChatGPT Professional Development (5/3) :: View in browser 👉 59 days until Google Analytics’ Universal Analytics shuts down. Take our GA4 course to get going now on Google Analytics 4 👉 Want someone to just do it for you? Let us know how we can help. May 2023 One Click […]
In this week’s In-Ear Insights, Christopher Penn and Katie Robbert discuss B2B influencer marketing, which is becoming more prominent in the B2B marketing space. B2B influencer marketing is an endorsement where a B2B marketer uses their influence to endorse a product or service because of the reputation they have. Unlike B2C, B2B influencer marketing is […]
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This data was originally featured in the March 1, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/03/inbox-insights-march-1-2023-good-and-bad-advice-conventional-metrics/ In this week’s Data Diaries, let’s talk about analytics assumptions. I was asked recently about a specific web analytics metric, bounce rate, and what could be done to reduce bounce rate. On the surface, this seems like a straightforward, logical question, […]
Read More… from Debunking analytics assumptions about bounce rate
Katie and Chris answer your marketing, data, and AI questions every Monday. This week, Charlie asked, “For the case of using ChatGPT because someone is not savvy enough to draw out insights, it may be “dangerous” in the sense that if we aren’t skilled enough to draw out initial insights we may not be […]
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