INBOX INSIGHTS, March 8, 2023: Starting Over, ChatGPT Apps

INBOX INSIGHTS: Starting Over, ChatGPT Apps (3/8) :: View in browser 👉 Take our Measurement Strategies for Agencies course now for free! March 2023 One Click Poll Please click/tap on just one answer – this is our monthly survey to see how we’re doing, so please do take it each month! How likely are you […]

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IN-EAR INSIGHTS SOCIAL MEDIA LISTENING

In-Ear Insights: Social Media Listening

In this week’s In-Ear Insights, Katie and Chris talk about social media listening. What is it, and why does it sometimes fall very short of expectations? Learn what social media listening tools can and can’t do out of the box, and why expertise is mandatory to pair with even the best tools on the market. […]

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People are the most important

How do you prove the value of a community?

On the In-Ear Insights Podcast, we like to take listeners’ questions and see if we can help them out. We recently fielded a question from a marketer about a situation where a tweet didn’t have a high engagement rate but did have a high impact. In other words, how do you prove the value of […]

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So What? Setting up A/B tests for ChatGPT

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on setting up A/B tests for ChatGPT. We walk through why set up is vital […]

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How do you build trust within your team?

How do you build trust? Consistency. Let me explain. A question I get asked a lot is, “How do I delegate more?” Which is usually followed up with something to the effect of “I don’t trust that anyone can do it the way that I can”. Sound familiar? Yes, me too. I’ve been there. Today […]

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INBOX INSIGHTS, March 1, 2023: Good and Bad Advice, Conventional Metrics

INBOX INSIGHTS: Good and Bad Advice, Conventional Metrics (3/1) :: View in browser 👉 Take our Measurement Strategies for Agencies course now for free! How to Tell Good Advice From Bad Advice People are willing to tell you want to do, whether you want to hear it or not. This means we often get a […]

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IN EAR INSIGHTS MEASURING CHATGPT PERFORMANCE

In-Ear Insights: Measuring ChatGPT Performance

In this week’s In-Ear Insights, Katie and Chris discuss how to set up a testing plan for measuring ChatGPT and whether it is working for you or not. From time savings to risk mitigation, think about the different ways large language models could be improving your business, then develop a measurement plan to see if […]

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It’s Zoom’s world and we’re just living in it. The rise of meeting software.

This data was originally featured in the September 28, 2022 newsletter, found here: https://www.trustinsights.ai/blog/2022/09/inbox-insights-september-28-2022-failure-points-in-measurement-meeting-software/ In this week’s Data Diaries, let’s look at something a little offbeat, meeting software. This morning, I was having trouble with a client’s Zoom login to sign into a meeting with them, and as I was waiting for the powers that […]

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So What? Tools for competitive intelligence

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on competitive intelligence. We walk through the tools used to gather competitive intelligence data and […]

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People are the most important 3

User stories and CRM go together like peanut butter and jelly.

You don’t need yet one more opinion on what’s happening on Twitter, right? I didn’t think so. In that case, I’m going to talk about how we are creating user stories to gather our own requirements. I’ve been struggling to get a handle on my sales data. We have a CRM but because we’re a […]

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