INBOX INSIGHTS: Personality Tests, Purchase Frequency Analysis (2/22) :: View in browser 👉 Take our Measurement Strategies for Agencies course now for free! The Risks of a Personality Test Do you know yourself well enough to say what your personality type is? Maybe a better question is asking whether or not you’ve ever taken a […]
Read More… from INBOX INSIGHTS, February 22, 2023: Personality Tests, Purchase Frequency Analysis
In this week’s In-Ear Insights, Katie and Chris discuss social media ROI. What is it, how do you compute it, and why do marketers do such a bad job with it? Learn the most common mistakes with social media ROI, when it’s useful as a metric, and what your next steps should be to find […]
This data was originally featured in the October 5, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/10/inbox-insights-october-5-2022-business-cases-for-strategy-recession-indicators/ In this week’s Data Diaries, let’s talk about setting expectations around economic events like recessions. The other day, a friend shared this on LinkedIn: “A lot of people estimate this recession will last five years. It means that you’ll read many […]
Read More… from How to predict recessions using data indicators
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on search quality ratings guidelines. We walk through what Google considers quality content, compare Google’s […]
I have a gift for you. I am going to skip talking about the 5Ps this week and focus on how to take care of yourself at events. Last week, I attended the MarketingProfs B2B Forum in Boston. That’s what I want to talk about. I don’t want to share what I learned and took […]
Read More… from Avoiding event exhaustion. How to take care of yourself at events.
INBOX INSIGHTS: What To Do When You’re Laid Off, PR and Journalists (2/15) :: View in browser 👉 Take our Measurement Strategies for Agencies course now for free! What to Do When You’re Laid Off It’s no secret that companies are laying off staff left and right. As you read this, you may have been […]
In this week’s In-Ear Insights, Katie and Chris discuss the challenges of replicating data and what to do when asked to use data to make conclusions. They explain that the lack of information can be a hindrance to making accurate comparisons, but having domain expertise and knowledge of available data sources can help in creating […]
Read More… from In-Ear Insights: Risks of Replicating Data Without Sources
This data was originally featured in the November 17, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/11/nbox-insights-november-17-2021-marketing-planning-2022-trends-press-releases/ In this week’s Data Diaries, let’s look at a public relations standby, press releases. We haven’t looked at press release activity in some time, so let’s see how public relations professionals are using this tool. Using the GDELT database provided by […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on shadow banned. We walk through what it means to be shadow banned on […]
I focus a lot on the 5Ps (Purpose, People, Process, Platform, Performance). Maybe to an annoying point. Today, I want to deep dive into the most important P – People. Why People? People are the common thread through each of the Ps, through everything we do. Sure, each of the Ps relies on the others, […]
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