Blog - Page 49 of 154 - Trust Insights Marketing Analytics Consulting

So What? Integrating AI into your company

Posted on March 24, 2023 by Katie Robbert

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on how to integrate AI into your company. We walk through the latest developments with […]

Large Language Model Bakeoff: ChatGPT, Microsoft Bing, Google Bard

Posted on March 23, 2023 by cspenn

We’re going to do a large language model bakeoff, pitting Google Bard, Microsoft Bing, and OpenAI’s GPT-4 against a series of 11 questions that will test their capabilities and compare outputs for a set of common tasks, informational and generative. Here are the 11 questions we tested: 1. What do you know about marketing expert […]

In-Ear Insights: How To Improve Prompt Engineering With the Software Development Lifecycle

Posted on by cspenn

In this week’s In-Ear Insights, Katie and Chris talk through how to improve your prompt engineering for large language models like ChatGPT, GPT-4, and other services through the use of the software development lifecycle. Learn how to apply the SDLC to your individual work with AI tools, and why it’s so important. [podcastsponsor] Watch the […]

Let’s look at a problem vexing many marketers: dark search.

Posted on March 21, 2023 by cspenn

This data was originally featured in the January 20, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/01/in-the-headlights-january-2-2021-seo-strategy-dark-search-crisis-marketing/ In this week’s Rear View Mirror, let’s take a look at a problem vexing many marketers: dark search. What is dark search? It’s search traffic that’s miscategorized as direct traffic, usually the result of someone using a browser with strict privacy settings, […]

How do you decide when to hire an agency vs. freelancers?

Posted on March 20, 2023 by Katie Robbert

How do you decide when to hire an agency vs. freelancers? A listener asked us about this topic on the In-Ear Insights Podcast, and we wanted to share our thoughts because it’s an interesting topic with many different answers. Is it a time gap or a skills gap? The reason you bring in any external […]

So What? It’s our birthday – 5 years of Trust Insights

Posted on March 17, 2023 by Katie Robbert

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch it on YouTube Live. Be sure to subscribe and follow, so you never miss an episode! In this week’s episode of So What? We focus on the origin story of Trust Insights. We talk through what we’ve learned […]

Social media is a mess but there are alternative data sources for voice of the customer

Posted on March 16, 2023 by Katie Robbert

Social media is a mess. Data privacy is getting more stringent. Budgets are getting cut left and right. How are marketers supposed to know what their audience wants and deliver content and campaigns that resonate? What are the alternative data sources beyond social media? In 2020, I wrote this 4 part series on the Voice […]

In-Ear Insights: Data Storytelling and Complex Explanations