Blog - Page 49 of 151 - Trust Insights Marketing Analytics Consulting

In-Ear Insights: Third Party Relationship Management

Posted on by cspenn

In this week’s In-Ear Insights, Katie and Chris talk vendor and partner management, aka third party relationship management. What is it? How do you choose vendors and partners who fit your requirements best? How do you position yourself as the vendor of choice? Tune in to find out! [podcastsponsor] Watch the video here: Can’t see […]

How to extract data from Tiktok

Posted on February 7, 2023 by cspenn

This data was originally featured in the November 10, 2021 newsletter found here: In this week’s Data Diaries, let’s take a peek at some Tiktok data. Tiktok doesn’t have a public, sanctioned API, so any datasets around it have to be collected from software that crawls and scrapes Tiktok data. A number of enterprising data […]

So What? Demystifying Social Media Algorithms

Posted on February 3, 2023 by Katie Robbert

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on understanding social media algorithms. We walk through the academic papers, how to pull […]

Using business cases to make strategic decisions

Posted on February 2, 2023 by Katie Robbert

I don’t know about you, but I have a love/hate relationship with end-of-year planning. Or any planning exercise for that matter. I love planning because it’s an opportunity to review what you’ve done, what you’ve done well, and where there is room for improvement. And then comes the fun part, reacting to all the data […]

In-Ear Insights: Obstacles to Becoming Data-Driven

Posted on by cspenn

In this week’s In-Ear Insights, Katie and Chris tackle a common challenge in organizations wanting to adapt a data-driven marketing methodology: stakeholders who don’t make data-driven decisions. Learn why this is the case and what you can do to help transition those stakeholders to more of a data-driven point of view. [podcastsponsor] Watch the video […]

Amazon Reviews Data

Posted on January 31, 2023 by cspenn

This data was originally featured in the October 26, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/10/inbox-insights-october-26-2022-building-trust-amazon-reviews-data/ In this week’s Data Diaries, let’s do a bit of lateral thinking. What do data sources like Amazon reviews tell us? What sorts of things might they indicate? There’s the obvious conclusions, of course – ratings and reviews influence purchase decisions. […]

So What? How community powers public relations

Posted on January 27, 2023 by Katie Robbert

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on why public relations should work with communities. We walk through activating a community, […]