INBOX INSIGHTS: All About Generative AI (4/12) :: View in browser 👉 80 days until Google Analytics’ Universal Analytics shuts down. Take our GA4 course to get going now on Google Analytics 4 An overview of generative AI We’ve well established that of the two of us, Chris is the technologist and I am not. […]
Read More… from INBOX INSIGHTS, April 12, 2023: All About Generative AI
In this week’s In-Ear Insights, Katie and Chris discuss generative AI, one of the three major branches of artificial intelligence. This includes tools like ChatGPT, Google Bard, and Microsoft Copilot. They start by defining artificial intelligence and the three big categories within it: regression, classification, and generation. Generative AI makes things and allows people to […]
This content was originally featured in the January 11, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/01/inbox-insights-january-11-2023-data-before-decisions-recession-indicator/ I love data. That’s a given. But more than the data itself, I love the story and the action. I’m a problem solver, a fixer. If I can’t figure out what to do, I dig deeper. Over the weekend, I was […]
Katie and Chris answer your marketing, data, and AI questions every Monday! This week, Rick asked, “We are looking to enhance our content team with a prompt engineer in the near future, what should we be looking for specifically as we would be looking to enhance both SEO and PPC ads?” Tune […]
Read More… from Mailbag Monday: What should we be looking for with a prompt engineer?
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we discuss why should you be using Marketing Mix Modeling? We walk through how to create user […]
Read More… from So What? Why should you be using Marketing Mix Modeling?
This data was originally featured in the March 15, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/03/inbox-insights-march-15-2023-happy-fifth-birthday-trust-insights/ In this week’s Data Diaries, let’s take a walk down memory lane as part of our five year celebration and look at the total number of inbound links to the Trust Insights website over the years. In this seemingly simple chart, […]
Read More… from A look at Trust Insights inbound links in honor of our 5th birthday
INBOX INSIGHTS: Marketing Mix Modeling (4/5) :: View in browser 👉 87 days until Google Analytics’ Universal Analytics shuts down. Take our GA4 course to get going now on Google Analytics 4 April 2023 One Click Poll Please click/tap on just one answer – this is our monthly survey to see how we’re doing, so […]
Read More… from INBOX INSIGHTS, April 5, 2023: Marketing Mix Modeling
In this week’s In-Ear Insights, Katie and Chris talk through marketing mix modeling. What is marketing mix modeling? Why should we care about it? How does it work? You’ll learn the difference between marketing mix modeling (sometimes called media mix modeling) and attribution modeling. Tune in to find out more! [podcastsponsor] Watch the video here: […]
Read More… from In-Ear Insights: What is Marketing Mix Modeling?
There are a lot of crappy things happening at any given moment in the world. Instead of dwelling on the negative, I wanted to reframe and focus on the positive. More specifically, how we can help and be agents of change? Introducing the Trust Insights Agents of Change Program Who are the Agents of […]
In today’s digital landscape, email marketing remains one of the most effective ways to reach your target audience. However, building a high-quality email list can be a challenging and time-consuming process. Some marketers may be tempted to take shortcuts by buying or renting third-party email lists. But beware! This practice not only poses serious risks […]
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