People are the most important 7

It’s Zoom’s world and we’re just living in it. The rise of meeting software.

This data was originally featured in the September 28, 2022 newsletter, found here: https://www.trustinsights.ai/blog/2022/09/inbox-insights-september-28-2022-failure-points-in-measurement-meeting-software/ In this week’s Data Diaries, let’s look at something a little offbeat, meeting software. This morning, I was having trouble with a client’s Zoom login to sign into a meeting with them, and as I was waiting for the powers that […]

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So What? Tools for competitive intelligence

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on competitive intelligence. We walk through the tools used to gather competitive intelligence data and […]

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People are the most important 3

User stories and CRM go together like peanut butter and jelly.

You don’t need yet one more opinion on what’s happening on Twitter, right? I didn’t think so. In that case, I’m going to talk about how we are creating user stories to gather our own requirements. I’ve been struggling to get a handle on my sales data. We have a CRM but because we’re a […]

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INBOX INSIGHTS, February 22, 2023: Personality Tests, Purchase Frequency Analysis

INBOX INSIGHTS: Personality Tests, Purchase Frequency Analysis (2/22) :: View in browser 👉 Take our Measurement Strategies for Agencies course now for free! The Risks of a Personality Test Do you know yourself well enough to say what your personality type is? Maybe a better question is asking whether or not you’ve ever taken a […]

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In-Ear Insights: Social Media ROI

In this week’s In-Ear Insights, Katie and Chris discuss social media ROI. What is it, how do you compute it, and why do marketers do such a bad job with it? Learn the most common mistakes with social media ROI, when it’s useful as a metric, and what your next steps should be to find […]

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People are the most important 6

How to predict recessions using data indicators

This data was originally featured in the October 5, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/10/inbox-insights-october-5-2022-business-cases-for-strategy-recession-indicators/ In this week’s Data Diaries, let’s talk about setting expectations around economic events like recessions. The other day, a friend shared this on LinkedIn: “A lot of people estimate this recession will last five years. It means that you’ll read many […]

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So What? Search Quality Ratings Guidelines

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on search quality ratings guidelines. We walk through what Google considers quality content, compare Google’s […]

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People are the most important 2

Avoiding event exhaustion. How to take care of yourself at events.

I have a gift for you. I am going to skip talking about the 5Ps this week and focus on how to take care of yourself at events. Last week, I attended the MarketingProfs B2B Forum in Boston. That’s what I want to talk about. I don’t want to share what I learned and took […]

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INBOX INSIGHTS, February 15, 2023: What To Do When You’re Laid Off, PR and Journalists

INBOX INSIGHTS: What To Do When You’re Laid Off, PR and Journalists (2/15) :: View in browser 👉 Take our Measurement Strategies for Agencies course now for free! What to Do When You’re Laid Off It’s no secret that companies are laying off staff left and right. As you read this, you may have been […]

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IN-EAR INSIGHTS RISKS OF REPLICATING DATA WITHOUT SOURCES

In-Ear Insights: Risks of Replicating Data Without Sources

In this week’s In-Ear Insights, Katie and Chris discuss the challenges of replicating data and what to do when asked to use data to make conclusions. They explain that the lack of information can be a hindrance to making accurate comparisons, but having domain expertise and knowledge of available data sources can help in creating […]

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