This data was originally featured in the November 17, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/11/nbox-insights-november-17-2021-marketing-planning-2022-trends-press-releases/ In this week’s Data Diaries, let’s look at a public relations standby, press releases. We haven’t looked at press release activity in some time, so let’s see how public relations professionals are using this tool. Using the GDELT database provided by […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on shadow banned. We walk through what it means to be shadow banned on […]
I focus a lot on the 5Ps (Purpose, People, Process, Platform, Performance). Maybe to an annoying point. Today, I want to deep dive into the most important P – People. Why People? People are the common thread through each of the Ps, through everything we do. Sure, each of the Ps relies on the others, […]
INBOX INSIGHTS: Technical Continuity Planning, Twitter Scraping (2/8) :: View in browser 👉 Take our Measurement Strategies for Agencies course now for free! February 2023 One Click Poll Please click/tap on just one answer – this is our monthly survey to see how we’re doing, so please do take it each month! How likely are […]
Read More… from INBOX INSIGHTS, February 9, 2023: Technical Continuity Planning, Twitter Scraping
In this week’s In-Ear Insights, Katie and Chris talk vendor and partner management, aka third party relationship management. What is it? How do you choose vendors and partners who fit your requirements best? How do you position yourself as the vendor of choice? Tune in to find out! [podcastsponsor] Watch the video here: Can’t see […]
Read More… from In-Ear Insights: Third Party Relationship Management
This data was originally featured in the November 10, 2021 newsletter found here: In this week’s Data Diaries, let’s take a peek at some Tiktok data. Tiktok doesn’t have a public, sanctioned API, so any datasets around it have to be collected from software that crawls and scrapes Tiktok data. A number of enterprising data […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on understanding social media algorithms. We walk through the academic papers, how to pull […]
Read More… from So What? Demystifying Social Media Algorithms
I don’t know about you, but I have a love/hate relationship with end-of-year planning. Or any planning exercise for that matter. I love planning because it’s an opportunity to review what you’ve done, what you’ve done well, and where there is room for improvement. And then comes the fun part, reacting to all the data […]
Read More… from Using business cases to make strategic decisions
INBOX INSIGHTS: Business Continuity Planning, Twitter Algorithm (2/1) :: View in browser 👉 Take our Measurement Strategies for Agencies course now for free! Business Continuity Planning Do you have a business continuity plan? If you work at a larger organization, chances are you do. If you work at an organization that handles sensitive data, chances […]
Read More… from INBOX INSIGHTS, February 1, 2023: Business Continuity Planning, Twitter Algorithm
In this week’s In-Ear Insights, Katie and Chris tackle a common challenge in organizations wanting to adapt a data-driven marketing methodology: stakeholders who don’t make data-driven decisions. Learn why this is the case and what you can do to help transition those stakeholders to more of a data-driven point of view. [podcastsponsor] Watch the video […]
Read More… from In-Ear Insights: Obstacles to Becoming Data-Driven
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