So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on why public relations should work with communities. We walk through activating a community, […]
Read More… from So What? How community powers public relations
INBOX INSIGHTS: Growth Hacking Secrets, Competitive Analysis (1/25) :: View in browser 👉 Take our Measurement Strategies for Agencies course now for free! Growth Hacking Secrets I’m going to let you in on a poorly kept secret. “Hacking” isn’t a thing in business, or in marketing. When you start to unpack the definition of “growth […]
Read More… from INBOX INSIGHTS, January 25, 2023: Growth Hacking Secrets, Competitive Analysis
In this week’s In-Ear Insights, Katie and Chris discuss how to manage motivation of a team, especially in demotivating circumstances. How do you keep people interested over a long period of time in a sustainable way? What if you don’t have the budget or resources for tangible retention methods? Tune in to learn motivation tips! […]
Read More… from In-Ear Insights: Motivation, Momentum, and Management
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on calculating Customer Lifetime Value (CLTV), what CLTV is, and how to use it […]
Read More… from So What? Calculating Customer Lifetime Value (CLTV)
INBOX INSIGHTS: How To Improve Bounce Rate, Instagram for Brands (1/18) :: View in browser 👉 Download the 12 Days of Data Book » How To Improve Bounce Rate Let’s talk bounce rate. Love it or hate it, it’s a metric that people care about. In essence, bounce rate is how long someone spent looking […]
Read More… from INBOX INSIGHTS, January 18, 2023: How To Improve Bounce Rate, Instagram for Brands
In this week’s In-Ear Insights, Katie and Chris talking business requirements gathering. Often seen as administrative overhead, business requirements gathering can dramatically increase revenue if you do it right. Learn what business requirements gathering really is, why it’s often done incorrectly (or not at all!) and how you can implement the process better to make […]
Read More… from {PODCAST} In-Ear Insights: How Business Requirements Gathering Boosts Revenue
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on how to forecast your marketing budget. We walk through best practices on how […]
Read More… from So What? How to forecast your marketing budget
INBOX INSIGHTS: Data Before Decisions, Recession Indicator (1/11) :: View in browser 👉 Download the 12 Days of Data Book » Review Your Data Before You Make Decisions I love data. That’s a given. But more than the data itself, I love the story and the action. I’m a problem solver, a fixer. If I […]
Read More… from INBOX INSIGHTS, January 11, 2023: Data Before Decisions, Recession Indicator
In this week’s In-Ear Insights, Katie and Chris discuss the differences between data science and data analytics. They delve into how data science focuses on exploring why things happen, while data analytics focuses on what happened. They also touch on the importance of requirements gathering and the role of data engineering. Tune in to the […]
Read More… from In-Ear Insights: Data Science vs. Data Analytics: What’s the Difference?
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on prompt engineering. We walk through what is prompt engineering for generative AI, why prompts […]
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