Blog - Page 53 of 160 - Trust Insights Marketing Analytics Consulting

Mailbag Monday: How do you scan the data coming out of ChatGPT?

Posted on April 17, 2023 by Katie Robbert

Katie and Chris answer your marketing, data, and AI questions every Monday. This week, Marion asks, “How do you scan the data coming out of ChatGPT so it is not skewed politically, religiously, racially, etc?” Tune in every Monday to get your question answered! Got a question you want us to answer? […]

So What? What’s next in generative AI?

Posted on April 14, 2023 by Katie Robbert

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode. In this week’s episode of So What? we focus on what’s next in generative AI. We walk through governance and processes around training AI […]

How to improve bounce rate

Posted on April 13, 2023 by Katie Robbert

This content was originally featured in the January 18, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/01/inbox-insights-january-18-2023-how-to-improve-bounce-rate-instagram-for-brands/. Let’s talk bounce rate. Love it or hate it, it’s a metric that people care about. In essence, bounce rate is how long someone spent looking at your hard work. More specifically, “A bounce is a single-page session on your site. […]

In-Ear Insights: What is Generative AI?

Posted on by Christopher Penn

In this week’s In-Ear Insights, Katie and Chris discuss generative AI, one of the three major branches of artificial intelligence. This includes tools like ChatGPT, Google Bard, and Microsoft Copilot. They start by defining artificial intelligence and the three big categories within it: regression, classification, and generation. Generative AI makes things and allows people to […]

Review your data before you make decisions

Posted on April 11, 2023 by Katie Robbert

This content was originally featured in the January 11, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/01/inbox-insights-january-11-2023-data-before-decisions-recession-indicator/ I love data. That’s a given. But more than the data itself, I love the story and the action. I’m a problem solver, a fixer. If I can’t figure out what to do, I dig deeper. Over the weekend, I was […]

Mailbag Monday: What should we be looking for with a prompt engineer?

Posted on April 10, 2023 by Katie Robbert

Katie and Chris answer your marketing, data, and AI questions every Monday! This week, Rick asked, “We are looking to enhance our content team with a prompt engineer in the near future, what should we be looking for specifically as we would be looking to enhance both SEO and PPC ads?” Tune […]

So What? Why should you be using Marketing Mix Modeling?

Posted on April 7, 2023 by Katie Robbert

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we discuss why should you be using Marketing Mix Modeling? We walk through how to create user […]

A look at Trust Insights inbound links in honor of our 5th birthday

Posted on April 6, 2023 by Christopher Penn

This data was originally featured in the March 15, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/03/inbox-insights-march-15-2023-happy-fifth-birthday-trust-insights/ In this week’s Data Diaries, let’s take a walk down memory lane as part of our five year celebration and look at the total number of inbound links to the Trust Insights website over the years. In this seemingly simple chart, […]