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How to predict recessions using data indicators

Posted on February 21, 2023 by Christopher Penn

This data was originally featured in the October 5, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/10/inbox-insights-october-5-2022-business-cases-for-strategy-recession-indicators/ In this week’s Data Diaries, let’s talk about setting expectations around economic events like recessions. The other day, a friend shared this on LinkedIn: “A lot of people estimate this recession will last five years. It means that you’ll read many […]

So What? Search Quality Ratings Guidelines

Posted on February 17, 2023 by Katie Robbert

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on search quality ratings guidelines. We walk through what Google considers quality content, compare Google’s […]

Avoiding event exhaustion. How to take care of yourself at events.

Posted on February 16, 2023 by Katie Robbert

I have a gift for you. I am going to skip talking about the 5Ps this week and focus on how to take care of yourself at events. Last week, I attended the MarketingProfs B2B Forum in Boston. That’s what I want to talk about. I don’t want to share what I learned and took […]

In-Ear Insights: Risks of Replicating Data Without Sources

Posted on by Christopher Penn

In this week’s In-Ear Insights, Katie and Chris discuss the challenges of replicating data and what to do when asked to use data to make conclusions. They explain that the lack of information can be a hindrance to making accurate comparisons, but having domain expertise and knowledge of available data sources can help in creating […]

Press release deep dive

Posted on February 14, 2023 by Christopher Penn

This data was originally featured in the November 17, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/11/nbox-insights-november-17-2021-marketing-planning-2022-trends-press-releases/ In this week’s Data Diaries, let’s look at a public relations standby, press releases. We haven’t looked at press release activity in some time, so let’s see how public relations professionals are using this tool. Using the GDELT database provided by […]

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So What? Have I been shadow banned?

Posted on February 10, 2023 by Katie Robbert

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on shadow banned. We walk through what it means to be shadow banned on […]

People are the most important

Posted on February 9, 2023 by Katie Robbert

I focus a lot on the 5Ps (Purpose, People, Process, Platform, Performance). Maybe to an annoying point. Today, I want to deep dive into the most important P – People. Why People? People are the common thread through each of the Ps, through everything we do. Sure, each of the Ps relies on the others, […]