Blog - Page 55 of 151 - Trust Insights Marketing Analytics Consulting

So What? Content Marketing – subscription versus advertising

Posted on November 1, 2022 by Katie Robbert

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on content marketing. We walk through the differences in subscription and advertising models, competing […]

Content Marketing Analytics

Posted on by cspenn

This data was originally featured in the July 7, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/07/inbox-insights-july-7-2022-outdated-plans-personal-branding-content-marketing-analytics/ In this week’s Data Diaries, let’s try to solve a content marketing analytics mystery. While I was preparing for this week’s podcast episode, I stumbled across an article from early in the year talking about the different factors that make up […]

PPC Ad Performance

Posted on October 28, 2022 by cspenn

This data was originally featured in the August 24, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/08/inbox-insights-august-24-2022-vague-content-ppc-ad-performance-market-research/ In this week’s Data Diaries, let’s look at some PPC ad performance. One of the questions we’re always asking ourselves as marketers is whether or not there are ways to improve the efficiency of our ads. What could we do to […]

So What? YouTube Handles and what marketers should know

Posted on October 27, 2022 by Katie Robbert

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on YouTube Handles. We walk through what they are, what marketers need to know, […]

Process is not the enemy

Posted on by Katie Robbert

So you want to be agile? You want to be able to pivot quickly. You want to drop everything and switch tactics at a moment’s notice. It’s not as easy as it sounds but it is attainable. There are people and companies that put a lot (and I mean A LOT) of work into making […]

{PODCAST} In-Ear Insights: Do I Need To Be an SEO Expert in 2023?

Posted on by cspenn

In this episode, Katie and Chris discuss the evolution of SEO and where it’s going, where AI and machine learning fit in, and what trends to be aware of as you create content and optimize it for search in 2023. Tune in to learn more! [podcastsponsor] Watch the video here: Can’t see anything? Watch it […]

What skills should a Marketing Manager have?

Posted on October 24, 2022 by Katie Robbert

When you’re in the role of Marketing Manager, you have a lot of things that you’re responsible for. Let’s dig in: A Marketing Manager needs to know about Marketing Planning You need to have a plan. That’s always step number one. You can use the 5Ps to kick off your planning exercise. Purpose: What problem […]