When you’re in the role of Marketing Manager, you have a lot of things that you’re responsible for. Let’s dig in: A Marketing Manager needs to know about Marketing Planning You need to have a plan. That’s always step number one. You can use the 5Ps to kick off your planning exercise. Purpose: What problem […]
Read More… from What skills should a Marketing Manager have?
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on updating your reports for the new year. We walk through how to audit […]
Read More… from So What? Updating your reports for the new year
Why do you need to take care of your data? Let me paint you a picture. Imagine your data is water. Imagine your tech stack are the pipes in your house. Imaging your marketing and sales funnel are the connection points of the plumbing. Image your reporting are the faucets and appliances that you use […]
INBOX INSIGHTS: 📸 Self Care at Events, Instagram Engagement (10/19) :: View in browser 👉 Watch our MarketingProfs B2B Forum session on private social media communities » Taking Care of Yourself at Events I have a gift for you. I am going to skip talking about the 5Ps this week. Don’t worry, I’ll be talking […]
Read More… from INBOX INSIGHTS, October 19, 2022: Self Care at Events, Instagram Engagement
In this week’s episode, Katie and Chris run through a list of some of their key takeaways from the MarketingProfs B2B Forum 2022 conference. Influencer marketing may be a good way to reach your target audience, as data privacy restrictions make it more difficult to buy lists or use data from social media platforms. The […]
Read More… from {PODCAST} In-Ear Insights: MarketingProfs B2B Forum 2022 Key Takeaways
What do you do when you have an idea that you want to bring to market? You need a new product development process to ensure that you’re set up for success. Product development doesn’t have to be a physical product. It can be services or online material as well. At Trust Insights we have standard […]
Read More… from Five basic steps of a new product development process
I’m not great at social media. I’m pretty terrible at it. I’m terrible at the parts where I have to promote myself and create marketing jargon. (I feel like) I tend to come across as a used car salesperson. But social media is also about connecting, networking, and fostering relationships. This is where building a […]
Read More… from Lessons from an accidental community manager
In this episode of In-Ear Insights, Katie and Chris discuss the sudden re-emergence of people promoting go to market strategy (GTM) and what it means. Why is this suddenly a thing again, when GTM is as old as product marketing itself? Go to market strategy is a subset of marketing strategy that is focused on […]
Read More… from {PODCAST} In-Ear Insights: Go To Market Strategy
INBOX INSIGHTS: The Importance of People, NPS Scores in GA 4 (10/12) :: View in browser 👉 Download Members Only, our new free study on private social media communities » People Are the Most Important I focus a lot on the 5Ps (Purpose, People, Process, Platform, Performance). Maybe to an annoying point. Today, I want […]
Read More… from INBOX INSIGHTS, October 12, 2022: The Importance of People, NPS Scores in GA 4
This data was originally featured in the August 17, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/08/inbox-insights-august-17-2022-change-management-private-social-media/ In this week’s Data Diaries, let’s riff on Katie’ open about change management. Social media itself is changing, as we discussed in this week’s post on pumpkin spice data. One of the biggest changes? The explosion in private social media communities, […]
Newsletter
Podcast
