INBOX INSIGHTS: Process Isn’t the Enemy, Google Helpful Content Update (9/14) :: View in browser Download Members Only, our new free study on private social media communities » Process Is Not The Enemy So you want to be agile? You want to be able to pivot quickly. You want to drop everything and switch tactics at […]
Read More… from INBOX INSIGHTS: Process Isn’t the Enemy, Google Helpful Content Update
In this episode, Katie and Chris tackle content attribution. What is content attribution, and how does it differ from normal marketing attribution? You’ll learn about two different ways to do content attribution and one way you can get set up and running right away. Content attribution is the practice of determining which pieces of content […]
Read More… from {PODCAST} In-Ear Insights: What Is Content Attribution?
This data was originally featured in the June 29, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/06/inbox-insights-june-29-2022-how-about-some-good-news-personal-brand-quantified-self/ In this week’s Data Diaries, let’s expand on what Katie wrote in the introduction and look at how to analyze the most important dataset of all: our own health. Self-care is not only critical in times of stress, but we have […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on network graphs. We walk through what they are, the basics of construction, and […]
Do you create niche content? Do you know your customer journey? Have you ever thought of combining the two so that you’re creating niche content for the customer journey? This got me thinking about content planning. In an ideal world, we could be everything to everyone. In the real world, we’re trying to reach our […]
INBOX INSIGHTS: Taking Care of Data, Natural Disasters (9/7) :: View in browser Download Members Only, our new free study on private social media communities » One Click Poll! Please click/tap on just one answer. How likely are you to recommend Trust Insights as a consulting firm to a colleague in the next 90 days? Likely […]
Read More… from INBOX INSIGHTS, September 7, 2022: Taking Care of Data, Natural Disasters
In this episode, Katie and Chris tackle a question from a recent conference. An agency CEO asked whether or not a leader needed ego to be successful, particularly when they observed their competitors being bold and brash and also being more successful. Dig into our answers and find out whether ego is a help or […]
Read More… from {PODCAST} In-Ear Insights: Do You Need Ego To Be Successful?
This data was originally featured in the January 20, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/01/in-the-headlights-january-2-2021-seo-strategy-dark-search-crisis-marketing/ In this week’s Rear View Mirror, let’s take a look at a problem vexing many marketers: dark search. What is dark search? It’s search traffic that’s miscategorized as direct traffic, usually the result of someone using a browser with strict privacy […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on discord. We walk through what it is and why marketers should care about it. […]
This morning I saw someone on Twitter mention “digital transformation” and it struck me that it’s been a while since I’ve seen the term used. It is one of my least favorite buzzwords because it’s so ambiguous. Using Talkwalker, I was able to see that people are still talking about Digital Transformation. What is unsurprising […]
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